菜单
Create a creative mood board / visual direction document for an influencer campaign or content series. Use when aligning creative vision across creators, brand team, and stakeholders.
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基于 SOC 职业分类
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
| name | mood-board |
| description | Create a creative mood board / visual direction document for an influencer campaign or content series. Use when aligning creative vision across creators, brand team, and stakeholders. |
Create visual direction for: $ARGUMENTS
| Element | Direction |
|---|---|
| Campaign name | |
| Tagline / hook line | |
| Visual theme in 3 words | |
| Emotional tone | |
| Season / context |
| Role | Colour | Hex / Description | Usage |
|---|---|---|---|
| Primary | Dominant colour in visuals | ||
| Secondary | Accents, overlays | ||
| Neutral | Backgrounds, text | ||
| Pop | CTAs, highlights | ||
| Avoid | Off-brand colours |
Lighting:
Composition:
Editing style:
Brand voice on a spectrum:
Formal ○───────●───○ Casual
Serious ○──●────────○ Playful
Reserved ○────────●──○ Enthusiastic
Expert ○─────●─────○ Relatable
Premium ○───●───────○ Accessible
(Move the ● to indicate the sweet spot for this campaign)
Creator should sound like:
| ✅ THIS | ❌ NOT THIS | Why |
|---|---|---|
List specific URLs, screenshots, or past content:
| Reference | Platform | What to take from it |
|---|---|---|
| Style of filming | ||
| Tone of caption | ||
| Transition technique | ||
| Product placement style | ||
| Hook / opening line |
How the product should appear:
| Element | TikTok | YouTube | Other | |
|---|---|---|---|---|
| Aspect ratio | 9:16 / 1:1 | 9:16 | 16:9 | |
| Text overlay | ||||
| Music/audio | ||||
| Opening hook | ||||
| CTA placement | ||||
| Hashtag style |
| Approver | Role | Status |
|---|---|---|
| Creative Director | ⬜ | |
| Brand Manager | ⬜ | |
| Campaign Manager | ⬜ | |
| Legal (if needed) | ⬜ |