campaign-postmortem
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
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- 2026年2月15日 01:08
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- campaign-postmortem
- description
- Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
# Post-Campaign Analysis Report
Analyse the completed campaign: **$ARGUMENTS**
## Report Structure
### Executive Summary
- 3-sentence overview: objective, outcome, key learning
- Overall verdict: 🟢 Exceeded / 🟡 Met / 🔴 Missed targets
### Campaign Recap
| Field | Value |
|-------|-------|
| Campaign name | |
| Dates | |
| Objective | |
| Total budget | |
| Actual spend | |
| Creators activated | |
| Platforms | |
| Content pieces delivered | |
### Performance vs. Targets
| KPI | Target | Actual | % of Target | Verdict |
|-----|--------|--------|-------------|---------|
| Reach | | | | 🟢/🟡/🔴 |
| Impressions | | | | |
| Engagement rate | | | | |
| Clicks / traffic | | | | |
| Conversions | | | | |
| EMV | | | | |
| CPM | | | | |
| CPE | | | | |
| CPA | | | | |
| ROI | | | | |
### Creator Performance Ranking
Rank all creators by composite score (engagement + reach + content quality + brand alignment):
| Rank | Creator | Platform | Tier | Reach | Eng. Rate | Conversions | Score | Rebook? |
|------|---------|----------|------|-------|-----------|-------------|-------|---------|
| 1 | | | | | | | | ✅/❌ |
### Top-Performing Content
- Which pieces performed best and why?
- Common patterns in high-performing content (format, hook, CTA, timing)
- Content that underperformed and hypotheses why
### Platform Performance
| Platform | Reach | Eng. Rate | CPC | CPA | Notes |
|----------|-------|-----------|-----|-----|-------|
### What Worked Well
1.
2.
3.
### What Didn't Work
1. (Issue → Root cause → Impact)
2.
3.
### Operational Learnings
- Brief quality: Did creators understand what was needed?
- Timeline: Were milestones hit?
- Approval process: How many rounds? Bottlenecks?
- Creator communication: Any issues?
- Payment: On-time and accurate?
### Recommendations for Next Campaign
1. **Repeat**: (tactics to keep)
2. **Refine**: (tactics to improve)
3. **Remove**: (tactics to stop)
4. **Test**: (new tactics to try)
### Budget Reconciliation
| Line Item | Budgeted | Actual | Variance | Notes |
|-----------|----------|--------|----------|-------|
| Creator fees | | | | |
| Product/gifting | | | | |
| Paid amplification | | | | |
| Tools/platforms | | | | |
| **Total** | | | | |
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