菜单
Reference guide for influencer tier classifications, characteristics, and strategic use cases. Use when segmenting creator rosters, building tier strategies, or explaining tier recommendations to stakeholders.
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基于 SOC 职业分类
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
| name | tier-definitions |
| description | Reference guide for influencer tier classifications, characteristics, and strategic use cases. Use when segmenting creator rosters, building tier strategies, or explaining tier recommendations to stakeholders. |
Look up tier info for: $ARGUMENTS
| Tier | Follower Range | Also Known As |
|---|---|---|
| Nano | 1,000 – 10,000 | Everyday creators, micro-micro |
| Micro | 10,000 – 50,000 | Niche experts, emerging creators |
| Mid-Tier | 50,000 – 500,000 | Rising stars, established niche |
| Macro | 500,000 – 1,000,000 | Major influencers, category leaders |
| Mega | 1,000,000+ | Top-tier, celebrity-adjacent |
| Celebrity | Varies (fame-based) | Traditional celebrities, A-list |
| Attribute | Typical |
|---|---|
| Engagement rate | 4-8% (highest) |
| Audience relationship | Very personal, high trust |
| Content style | Raw, authentic, relatable |
| Reach per post | 500-5,000 |
| Response to DMs/comments | Very high |
| Cost | $50-250 per deliverable |
| Production quality | Low-medium (smartphone) |
| Brand safety risk | Low (less public scrutiny) |
| Scalability | Low (need many for reach) |
Best for: Hyper-local campaigns, niche products, UGC generation, community seeding, product launches needing "real people" buzz, tight budgets.
Watch out for: Inconsistent quality, limited experience with briefs, may need more hand-holding.
| Attribute | Typical |
|---|---|
| Engagement rate | 2-5% |
| Audience relationship | Strong niche authority |
| Content style | Polished but authentic |
| Reach per post | 3,000-25,000 |
| Response to engagement | High |
| Cost | $200-1,000 per deliverable |
| Production quality | Medium-high |
| Brand safety risk | Low-medium |
| Scalability | Medium |
Best for: Niche targeting, education/tutorial content, driving consideration, affiliate/conversion campaigns, building long-term ambassadors.
Watch out for: Some may have inflated metrics from early viral posts. Check consistency.
| Attribute | Typical |
|---|---|
| Engagement rate | 1.5-3% |
| Audience relationship | Respected voice in category |
| Content style | Professional, brand-ready |
| Reach per post | 15,000-150,000 |
| Response to engagement | Moderate |
| Cost | $1,000-8,000 per deliverable |
| Production quality | High |
| Brand safety risk | Medium |
| Scalability | Good balance |
Best for: Balanced reach + engagement, product launches, brand awareness + conversion, tentpole campaigns, cross-platform strategies.
Watch out for: Wide quality range in this tier. Vet carefully. Some are growing fast (great), some peaked (less value).
| Attribute | Typical |
|---|---|
| Engagement rate | 1-2% |
| Audience relationship | Broad influence, less personal |
| Content style | Highly produced, professional |
| Reach per post | 100,000-500,000 |
| Response to engagement | Low |
| Cost | $5,000-20,000 per deliverable |
| Production quality | Very high (often has team) |
| Brand safety risk | Medium-high (more public) |
| Scalability | High reach per creator |
Best for: Mass awareness, cultural moments, event activations, TV-crossover campaigns, hero content, brand credibility by association.
Watch out for: Higher CPMs, lower engagement rates, may feel "less authentic" to audiences, agent/manager negotiations add complexity.
| Attribute | Typical |
|---|---|
| Engagement rate | 0.5-1.5% |
| Audience relationship | Celebrity-like, aspirational |
| Content style | Premium, high production |
| Reach per post | 500,000-10M+ |
| Response to engagement | Very low / managed |
| Cost | $15,000-200K+ per deliverable |
| Production quality | Studio-level |
| Brand safety risk | High (very public figures) |
| Scalability | Maximum single-creator reach |
Best for: Brand repositioning, global launches, Super Bowl-level moments, reaching mass audiences quickly, PR value + earned media.
Watch out for: Expensive, lower conversion rates, audience may be diluted across demographics, exclusivity costs are very high.
| Objective | Recommended mix | Rationale |
|---|---|---|
| Awareness (mass reach) | 20% Macro/Mega + 30% Mid + 50% Micro | Hero reach + community spread |
| Consideration / Education | 10% Mid + 50% Micro + 40% Nano | Trust + depth of content |
| Conversion / Sales | 20% Mid + 50% Micro + 30% Nano | Engagement + authenticity drives action |
| Brand launch | 10% Mega + 30% Macro + 40% Mid + 20% Micro | Splash + sustained visibility |
| Always-on / Community | 30% Micro + 70% Nano | Constant authentic presence |
| UGC / Content production | 20% Micro + 80% Nano | Volume + authenticity |
| Budget | Recommended approach |
|---|---|
| $1K-5K | 5-15 Nano creators |
| $5K-20K | 3-5 Micro + 10-15 Nano |
| $20K-50K | 2-3 Mid + 5-10 Micro + Nano seeding |
| $50K-150K | 1 Macro + 3-5 Mid + 10 Micro + Nano army |
| $150K-500K | 1-2 Mega/Macro + Mid-tier programme + Micro roster |
| $500K+ | Full pyramid: Mega hero + Macro + Mid + Micro + Nano |
Creators often move between tiers. Key signals:
| Signal | Meaning | Action |
|---|---|---|
| Rapid follower growth + stable engagement | Star on the rise | Lock in NOW at current rates |
| Follower growth + dropping engagement | Possible bought followers or virality wearing off | Monitor, don't increase spend |
| Stable followers + rising engagement | Deepening audience loyalty | Great long-term partner |
| Declining followers + declining engagement | Fading relevance | Phase out or renegotiate |
| Cross-platform expansion | Growing influence | Multi-platform deal opportunity |
