This skill creates a foundational project context file that guides all video production work. It ensures consistency across scripts, visuals, and production decisions.
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Welcome and Explain
I'll help you create a comprehensive project context that will guide all video production.
This ensures consistency in scripts, visuals, and brand voice across all videos.
This will take about 5-10 minutes. Let's get started!
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Brand Basics
Ask these questions:
### Brand Identity
1. **Brand/Company Name**: What's your brand or company name?
2. **Industry**: What industry are you in?
3. **What You Do**: In one sentence, what does your brand do?
4. **Unique Value**: What makes you different from competitors?
5. **Brand Values**: What are your top 3 brand values? (e.g., innovation, trust, sustainability)
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Target Audience
### Target Audience
1. **Primary Audience**: Who is your main target audience?
- Age range:
- Demographics:
- Job roles/interests:
2. **Audience Pain Points**: What problems do they face that you solve?
3. **Audience Goals**: What do they want to achieve?
4. **Platform Preferences**: Where does your audience consume video content?
[ ] YouTube
[ ] LinkedIn
[ ] Instagram
[ ] TikTok
[ ] Facebook
[ ] Twitter/X
[ ] Website/Landing pages
[ ] Other: ___________
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Brand Voice & Tone
### Communication Style
1. **Brand Voice**: How would you describe your brand's personality?
[ ] Professional & Authoritative
[ ] Friendly & Conversational
[ ] Energetic & Enthusiastic
[ ] Calm & Reassuring
[ ] Witty & Humorous
[ ] Educational & Informative
[ ] Inspirational & Motivational
[ ] Other: ___________
2. **Tone Examples**: Which brands' communication style do you admire?
3. **Language Preferences**:
- Formality level: [Casual / Professional / Technical]
- Use of jargon: [Minimal / Industry-standard / Technical]
- Humor: [Yes / Subtle / No]
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Visual Style
### Visual Preferences
1. **Brand Colors**: What are your primary brand colors?
- Primary:
- Secondary:
- Accent:
2. **Visual Style**: What visual aesthetic matches your brand?
[ ] Modern & Minimal
[ ] Bold & Vibrant
[ ] Corporate & Clean
[ ] Creative & Artistic
[ ] Tech & Futuristic
[ ] Warm & Human
[ ] Other: ___________
3. **Reference Videos**: Share URLs of videos whose style you like (optional)
4. **Visual Elements**:
- Logo usage: [Yes / Watermark / End card / No]
- Typography preference: [Modern / Classic / Bold / Minimal]
- Animation style: [Smooth / Dynamic / Subtle / None]
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Video Production Preferences
### Video Specifications
1. **Typical Video Length**: What's your preferred video duration?
[ ] Short (15-30s)
[ ] Standard (1-2min)
[ ] Medium (2-5min)
[ ] Long (5-10min)
[ ] Varies by content
2. **Video Format**: Primary aspect ratio?
[ ] Horizontal (16:9) - YouTube, website
[ ] Vertical (9:16) - TikTok, Instagram Stories
[ ] Square (1:1) - Instagram feed, Facebook
[ ] Multiple formats needed
3. **Content Types**: What types of videos will you create?
[ ] Explainer videos
[ ] Product demos
[ ] Talking head / Presenter
[ ] Tutorials / How-tos
[ ] Marketing / Promotional
[ ] Testimonials
[ ] Behind-the-scenes
[ ] Other: ___________
4. **Production Frequency**: How often will you produce videos?
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Digital Human Preferences (if applicable)
### Digital Human / Avatar Settings
1. **Use Digital Human**: Do you want to use AI-generated presenters?
[ ] Yes, always
[ ] Sometimes
[ ] No
If yes:
2. **Avatar Type**:
[ ] Professional business person
[ ] Friendly expert
[ ] Young and energetic
[ ] Mature and authoritative
[ ] Custom specification: ___________
3. **Avatar Characteristics**:
- Gender preference:
- Age range:
- Ethnicity:
- Attire style:
4. **Background Setting**:
[ ] Office/Professional
[ ] Minimal/Studio
[ ] Home/Casual
[ ] Custom: ___________
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Content Sources
### Input Materials
1. **Website**: Do you have a website we can reference?
URL: ___________
2. **Existing Content**: Do you have existing materials to reference?
[ ] Brand guidelines
[ ] Existing videos
[ ] Marketing materials
[ ] Product documentation
[ ] Blog posts
3. **Content Topics**: What topics will your videos typically cover?
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Create Context File
Save all gathered information to ./output/context/project-context.md:
# Project Context - [Brand Name]
Generated: [Date]
## Brand Overview
**Brand Name**: [Name]
**Industry**: [Industry]
**What We Do**: [Description]
**Unique Value**: [Value proposition]
**Website**: [URL]
**Brand Values**:
- [Value 1]
- [Value 2]
- [Value 3]
---
## Target Audience
**Primary Audience**: [Description]
- Age: [Range]
- Demographics: [Details]
- Roles/Interests: [Details]
**Pain Points**:
- [Pain point 1]
- [Pain point 2]
**Goals**:
- [Goal 1]
- [Goal 2]
**Platform Preferences**: [Platforms]
---
## Brand Voice & Communication
**Personality**: [Voice description]
**Tone**: [Tone details]
**Formality**: [Level]
**Technical Language**: [Usage]
**Humor**: [Yes/No/Subtle]
**Reference Brands**: [Examples]
---
## Visual Style Guide
**Color Palette**:
- Primary: [Color]
- Secondary: [Color]
- Accent: [Color]
**Visual Aesthetic**: [Style description]
**Typography**: [Preference]
**Animation Style**: [Style]
**Logo Usage**: [Guidelines]
**Reference Videos**:
- [URL 1]
- [URL 2]
---
## Video Production Standards
**Typical Duration**: [Length]
**Primary Format**: [Aspect ratio]
**Content Types**: [List]
**Production Frequency**: [Frequency]
---
## Digital Human Configuration
**Use Digital Presenter**: [Yes/No/Sometimes]
[If yes:]
**Avatar Type**: [Description]
**Characteristics**:
- Gender: [Preference]
- Age: [Range]
- Ethnicity: [Preference]
- Attire: [Style]
**Background**: [Setting]
---
## Content Topics & Focus
[List of typical topics]
---
## Production Notes
[Any additional guidelines or preferences]
---
*This context file guides all video production decisions. Update as brand evolves.*
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Confirm and Summarize
✅ Project context created successfully!
Saved to: `./output/context/project-context.md`
**Summary**:
- Brand: [Name]
- Audience: [Description]
- Style: [Visual style]
- Voice: [Communication style]
- Platforms: [Main platforms]
This context will now be used for all script writing, visual generation,
and video production to ensure brand consistency.
You can review and edit the file anytime if preferences change.