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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive biases,' 'persuasion,' or 'behavioral economics.'
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/cardinalconseils/claude-starter --skill marketing-psychology命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Ecosystem monitoring — breaking changes, deprecations, security alerts, opportunity tracking, bulletin generation.
Project kickstart — idea to scaffolded project: research, monetization, brand, ERD, architecture, deploy config.
Unified Dashboard SaaS Build Sequence — 12-stage methodology for multi-role SaaS products (super admin/admin/user/vendor). Enforces single application with role-gated dashboard visibility, never separate dashboards per role, generated from one permissions matrix. Use for multi-role SaaS, admin/user/vendor roles, role-gated dashboard, permission matrix, tenant roles, super admin panel design.
基于 SOC 职业分类
正在显示 SKILL.md
| name | marketing-psychology |
| description | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive biases,' 'persuasion,' or 'behavioral economics.' |
| allowed-tools | Read, Write, WebSearch, WebFetch, AskUserQuestion |
| model | sonnet |
Expert knowledge for applying psychological principles and behavioral economics to marketing copy, design, and campaigns.
Robert Cialdini's principles remain the foundational framework for persuasion in marketing.
People feel obligated to return favors. Give first.
Marketing applications:
Implementation: Give something useful with no strings attached. The obligation to reciprocate is automatic.
People act in ways consistent with prior commitments. Get small yeses first.
Marketing applications:
Implementation: Design your funnel as a series of escalating micro-commitments. Each yes makes the next yes easier.
When uncertain, people look to others' behavior for guidance.
Types of social proof by power:
| Type | Power | Example |
|---|---|---|
| Expert endorsement | High | "Recommended by [authority]" |
| Celebrity/influencer | High (with right fit) | "[Known person] uses this" |
| Customer testimonials | High | Specific outcome + customer name |
| User counts | Medium | "Join 50,000+ teams" |
| Ratings and reviews | Medium | "4.8/5 from 1,200 reviews" |
| Logo walls | Medium | Customer logo bars |
| Real-time activity | Low-Medium | "23 people signed up today" |
Social proof matching: Use proof that matches the prospect's identity. A mid-market SaaS prospect is more persuaded by a testimonial from a similar company than from a Fortune 500 enterprise.
People defer to credible experts. Signal expertise.
Marketing applications:
People say yes to people (and brands) they like. Be likable.
Marketing applications:
Things that are limited feel more valuable. Create legitimate scarcity.
Legitimate scarcity:
Warning: Fake scarcity ("Only 3 left!" when there are unlimited) damages trust when discovered. Use only genuine scarcity.
People are more influenced by those they see as part of their group.
Marketing applications:
Daniel Kahneman's two-system model explains how decisions are actually made.
System 1: Fast, automatic, emotional, effortless. Pattern recognition. Gut feeling. System 2: Slow, deliberate, rational, effortful. Analysis. Critical thinking.
Most buying decisions are made by System 1 and then justified by System 2.
Marketing implications:
Practical: Design your hero section for System 1 (look, feel, headline clarity). Support with System 2 content below the fold.
Losses feel approximately 2× more painful than equivalent gains feel good.
Application:
The first number encountered heavily influences subsequent judgments.
Pricing anchor applications:
Feature anchoring:
How information is presented changes how it's evaluated — even when the facts are identical.
Equivalent framings with different effect:
Adding a third option (the decoy) makes one of the other two options look better.
Classic pricing application:
| Plan | Price | Features |
|---|---|---|
| Basic | $29/mo | Core features |
| Pro (target) | $79/mo | Full features |
| Enterprise | $89/mo | Full features + dedicated support |
Enterprise at $89 makes Pro at $79 look like a steal. Without Enterprise, Pro would feel expensive.
People remember uncompleted tasks better than completed ones and feel compelled to complete them.
Applications:
Familiarity breeds preference. The more you see something, the more you like it.
Applications:
When designing any marketing element, layer these in order:
These principles work. That's why ethics matter.
Use psychology to:
Never use psychology to:
Long-term trust is worth more than any short-term conversion lift from manipulation.
| Rationalization | Reality |
|---|---|
| "Our customers are rational — they'll evaluate the facts" | All customers are human. System 1 precedes System 2 in every buying decision. |
| "Adding urgency always helps" | Fake urgency destroys trust when discovered. Use only real scarcity and real deadlines. |
| "Social proof doesn't matter in B2B — it's all rational" | B2B buyers are humans with career risk. Social proof ("trusted by companies like yours") reduces perceived risk. |
| "We shouldn't manipulate customers with psychology" | Applying psychology to help customers make better decisions is not manipulation. Dark patterns are. |
| "This is too subtle to make a difference" | Anchoring and framing effects are consistent across thousands of studies. Small copy changes produce measurable conversion differences. |