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Create on-screen text hooks and captions for short-form video clips. Built around the Complementarity Principle - on-screen text should ADD to what the viewer hears, not repeat it. Includes podcast clip workflow, hook categories, and Triple Word Score optimization.
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基于 SOC 职业分类
| name | video-caption-creation |
| description | Create on-screen text hooks and captions for short-form video clips. Built around the Complementarity Principle - on-screen text should ADD to what the viewer hears, not repeat it. Includes podcast clip workflow, hook categories, and Triple Word Score optimization. |
On-screen text is the #1 visual element in short-form video. It does the PRIMARY work of stopping a scroll. A viewer sees the text and decides in <1 second whether to stop. This skill creates the text that makes them stop.
Previous version: SKILL_v1_archive.md (basic Triple Word Score, retired Feb 2026)
The central insight: On-screen text should NOT label or repeat the audio. It should ADD context that makes the audio land harder. The gap between what you read and what you hear creates curiosity.
This works exactly like title + thumbnail on YouTube: together they create a fuller picture than either alone. Andrew Muto: "You read the title, and then the thumbnail is offering you a little extra."
Bad (labeling): On-screen says "Kids know." → Audio is about teacher dissatisfaction. Vague label, no gap.
Good (complementary): On-screen says "A kindergartner can tell" → Audio reveals that 55% of teachers want to quit, and every morning a five-year-old walks into a classroom and senses it. The childlike framing + the adult data = productive tension.
| Pattern | On-Screen Text Does | Audio Does | Why It Works |
|---|---|---|---|
| Question → Answer | Asks a question | Delivers the answer | Open loop the viewer must close |
| Problem → Solution | Names a pain point | Provides the fix | Viewer self-identifies, stays for relief |
| Framework → Content | Names a strategy/concept | Explains what it means | "What IS that?" curiosity |
| Credential → Insight | Establishes authority | Delivers the revelation | Trust signal makes content land harder |
| Teaser → Payoff | Hints at what's coming | Completes the thought | Narrative tension drives completion |
| Reframe → Evidence | Challenges an assumption | Provides the proof | Cognitive dissonance demands resolution |
Audio says: "If we think that our public system's path to victory will be to trap families, you've lost the argument."
The text should NOT repeat "you've lost the argument" or "trap families" as a label. Instead, it adds a new layer:
Audio says: "In a big school, kids just feel lost. So they retreat to the screen. Then we ban the screen, and they're like, I'm still lost."
Good complementarity adds a new frame:
The first 3 words someone reads do 80% of the work. Before finalizing any hook, check:
What are the first 3 words?
Weak first 3 words:
Front-load the punch. Move the most surprising, specific, or provocative word as close to position 1 as possible.
Every set of 3-4 hook options MUST include different lengths. This is non-negotiable. If all your hooks are 3-5 word punchy phrases, you're in a rut.
| Length | Word Count | When It Works | Example |
|---|---|---|---|
| Punchy | 2-4 words | Stats, named frameworks, provocative labels | "Homework is a scam" |
| Statement | 5-8 words | Reframes, challenges, credential leads | "His parents almost cut off his entire career" |
| Narrative | 9-15 words | Story setups, scenario hooks, before/after | "I tried every AI tool so you don't have to" |
| Full quote | 15+ words | When the quote itself IS the hook (rare, powerful) | "Kids learn to walk at different ages... so why do we make every kid learn algebra at the same age?" |
The trap: AI defaults to short and punchy because it pattern-matches "hook = headline." Fight this. Some of the best-performing on-screen text is conversational and long.
These are original examples from research into viral short-form content. They're organized by format/archetype. Preserve the originals - they have more texture than anything we'd rewrite. Use framework fitting at runtime to adapt them to specific content.
| Framework | Proven Example | Lever |
|---|---|---|
| "How I [result]" | "How I hit 100k views in 7 days" | Social proof + utility |
| "[Before] vs [After]" | "My $10M company vs my first $100 sale" | Rags-to-riches narrative |
| "The one [niche] tip that changed everything" | "The one lighting tip that fixed my videos" | High-ROI promise |
| "I did [action] so you don't have to" | "I tried every AI tool so you don't have to" | Utility + time-saving |
| "How to [goal] with zero [pain point]" | "How to build an app with zero coding" | Barrier removal |
| Framework | Proven Example | Lever |
|---|---|---|
| "Stop doing [action] if you want [result]" | "Stop doing bench press if you want chest growth" | Pattern interrupt + urgency |
| "You've been [action] wrong your whole life" | "You've been folding your shirts all wrong" | Challenges assumptions |
| "What they don't want you to know about [topic]" | "What banks don't want you to know about debt" | Forbidden knowledge |
| "Everyone is wrong about [topic]" | "Everyone is wrong about passive income" | Cognitive dissonance |
| "This mistake cost me [amount]" | "This one mistake cost me $2,300" | Financial stakes |
| Framework | Proven Example | Lever |
|---|---|---|
| "No one talks about this in [industry]" | "No one talks about this in the creator economy" | Exclusivity |
| "I probably shouldn't share this, but..." | "I probably shouldn't share this airline loophole" | Insider access |
| "The biggest secret about [topic]" | "The biggest secret about starting a business" | Curiosity gap |
| "3 [tools/things] that feel illegal to know" | "3 AI tools that feel illegal to know" | Rule-breaking novelty |
| "I wish I knew this [time] ago" | "I wish I knew this before I turned 30" | Wisdom through regret |
| Framework | Proven Example | Lever |
|---|---|---|
| "If you're a [identity], watch this" | "If you're a SaaS founder, watch this" | Self-identification |
| "Do you struggle with [problem]?" | "Do you struggle with falling asleep?" | Pain point |
| "Can you guess what happens if you [action]?" | "Can you guess what happens if you quit sugar?" | Suspense |
| "Are you making this mistake in [action]?" | "Are you making this mistake in your morning routine?" | Fear of error |
| "If you've ever..." | "If you've ever unbuttoned your jeans at dinner..." | Hyper-specificity |
These are proven hooks from education creators - closer to our audience:
Short punchy:
Statement length:
Narrative length:
Full quote / conversational:
| Archetype | Role | Trigger | Example |
|---|---|---|---|
| The Teacher | Provide fast, actionable value | Utility + expertise | "3 ways to make your next video go viral" |
| The Investigator | Reveal a hidden truth | Exclusivity + FOMO | "No one's talking about this - but it changes everything" |
| The Contrarian | Challenge popular belief | Cognitive dissonance | "Hashtags don't actually help your reach. Here's why" |
| The Fortuneteller | Hint at transformation | Aspiration + reward | "Here's what happened when I quit caffeine for 30 days" |
| The Experimenter | Share trial results | Curiosity + relatability | "I posted 3 times a day for a week. Here's what happened" |
The Proven Hook Library above contains TEMPLATES. When generating hooks for a specific clip, use framework fitting:
Example: If the clip is about a microschool founder who discovered mixed-age classrooms work:
This is the step-by-step process for generating hooks from podcast transcript clips. Used by the podcast-production skill at Step 4.
Scan the clip transcript for one of these triggers (SURP framework):
The hookable moment is usually NOT the first sentence of the clip. Find the single line that would make someone stop scrolling if they saw it as a headline.
Ask: What would ADD the most to what the viewer hears?
| If the audio... | Best pattern | On-screen text should... |
|---|---|---|
| Makes a bold claim | Reframe → Evidence | Challenge the assumption the claim disproves |
| Tells a story | Teaser → Payoff | Hint at the ending without revealing it |
| Cites data/stats | Question → Answer | Ask the question the stat answers |
| Introduces a framework | Framework → Content | Name the framework |
| Gives advice | Problem → Solution | Name the problem the advice solves |
| Shares credentials | Credential → Insight | Lead with the credential |
For each clip, write 3-4 options with LENGTH VARIETY. Each set should span at least 2 different length categories (punchy, statement, narrative, full quote).
Scan the Proven Hook Library for a matching framework. Adapt the framework to this specific content while preserving the format's proven structure.
For each option, check:
Select one recommended option and explain WHY in one sentence. The rationale should reference the complementarity - how the text and audio work together.
When scanning a full transcript (before clips are selected), look for:
Tier 1: Almost always hookable
Tier 2: Often hookable
Tier 3: Rarely hookable (avoid)
The whole transcript matters. The strongest moment might be at minute 48. Don't mine just the first half.
Four signals must align so algorithms AND humans immediately know "this is for me":
When all four align, the algorithm recognizes the topic immediately and serves it to the right people.
Applies to: YouTube Shorts, Instagram Reels, TikTok, Facebook Reels
One caption per clip. Don't write platform-specific versions (waste of time, same audience).
Format:
[Verbatim quote or key insight from clip - 1-2 sentences]
[Context: who the speaker is and why it matters - 1 sentence]
#Hashtags (10-12)
Optional X Variant: Shorter, more conversational. Include @handles. Drop the context sentence.
When this skill is invoked (standalone or from podcast-production), produce this per clip:
### [Clip Name]
**Timestamp range:** [MM:SS-MM:SS]
**On-screen hook options:**
1. "[Hook text]" *
2. "[Hook text]"
3. "[Hook text]"
4. "[Hook text]"
(* = recommended pick. List 3-4 options. Star goes on the strongest.)
**Caption (FB, TikTok, IG, LinkedIn):**
[Caption text]
**X variant:**
[Shorter caption with @handles]
Keep it clean. No category labels, no rationale paragraphs. The hooks should speak for themselves. Use the complementarity principle and quality gates internally when generating, but the output is just the options with a star.
When podcast-production invokes this skill at Step 4, use this prompt:
You are generating on-screen text hooks for podcast clips.
Episode: [Guest Name]
Working directory: [path to prep/]
Read the following files:
- SOURCE.md (full transcript for context)
- EDITOR_HANDOFF.md (clips already selected in Sections 3 & 4)
For EACH clip in Sections 3 and 4, generate 3-4 on-screen hook options.
Mark the recommended pick with an asterisk (*).
Output format per clip:
1. "Hook text" *
2. "Hook text"
3. "Hook text"
4. "Hook text"
No category labels. No rationale paragraphs. Just the options with a star.
Internal rules (apply these but don't show them in output):
- On-screen text ADDS to audio, never repeats it (Complementarity Principle)
- Apply the First-3-Words Test to every option
- Apply McDonald's Test (instantly understandable)
- VARY THE LENGTH across options: at least one short punchy (2-5 words), one statement (6-8 words), and one narrative or full-quote (9+ words). Do NOT default to all short punchy hooks.
- Scan the Proven Hook Library in the skill for matching frameworks
- Framework fit the proven templates to the specific content
Write the hooks directly into the EDITOR_HANDOFF.md clip sections.
podcast-production - Invokes this skill at Step 4 (on-screen hook generation)short-form-video - Full production workflow (this skill handles text only)text-content - For text-only social posts (LinkedIn, X, not video)youtube-title-creator - Title + thumbnail (same complementarity principle, different application)cold-open-creator - Cold opens use [SWOOSH] transitions, not hooksShort-Form Video Text Hook Strategies.md - Comprehensive report on hook psychology, typography, retentionStudio/_archive/Archive/Andrew Muto/ - Complementarity, McDonald's test, 15-min rule, hook categoriesStudio/Podcast Studio/Amar-Kumar/prep/SKILL_IMPROVEMENT_NOTES.mdRewritten Feb 6, 2026 after Amar Kumar podcast session. Incorporates complementarity principle, first-3-words test, 6 hook categories, SURP framework, and worked examples from real clips.
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