name	b2b-onboarding
description	新用户部署 — 公司介绍 + 产品定位 + 目标客户画像 + 营销策略全套方案
triggers	["新公司","部署","全套方案","公司介绍","产品介绍","营销方案","营销定位","市场定位","竞争对手分析","开始使用"]
category	系统工具
version	1.0.0
author	Foreign Trade Assistant


### Product Marketing Positioning

Generate positioning statements for each product:

Product: [Product Name] Target Customer: [Who buys this] Primary Benefit: [Main value proposition] Supporting Points:

[Point 1 with evidence]
[Point 2 with evidence]

Positioning Statement: "For [target customer] who [need], [company name] provides [product] that [key benefit], because [reason to believe]."


## Phase 4: Competitor Analysis & Differentiation

### Competitor Analysis Report

For each competitor provided:

Competitor: [Competitor Name]

Company Overview

Location: _______________
Products: _______________
Target Markets: _______________

Strengths

[Strength 1]
[Strength 2]

Weaknesses (Opportunities for You)

[Weakness 1]
[Weakness 2]

Your Differentiation

Aspect	Competitor	Your Company
[Aspect 1]	[Competitor's position]	[Your advantage]
[Aspect 2]	[Competitor's position]	[Your advantage]

Recommended Positioning

[How to position against this competitor in customer conversations]


### Differentiation Strategy Document

Competitive Differentiation Strategy

Your Key Differentiators

[Differentiator 1]: [Specific evidence/proof]
[Differentiator 2]: [Specific evidence/proof]
[Differentiator 3]: [Specific evidence/proof]

Market Positioning Statement

"For [target customer] seeking [product category], we offer [unique value] because [reason]. Unlike [competitor], we [specific advantage]."

Competitive Responses (Talking Points)

Objection	Your Response
"Your price is higher"	[Value justification]
"Why should we switch?"	[Switching benefit]
"You don't have experience"	[Proof of experience]


## Phase 5: LinkedIn Complete Setup

Generate all LinkedIn materials:

### Personal Profile Optimization

LinkedIn Profile — [Your Name]

Headline (220 chars max)

[Job Title] | [Core Value] | [Industry] | [X]+ Years Experience

About Section (3000 chars max)

[Opening hook addressing buyer pain point]

[Brief intro with credentials]

What I specialize in: • [Service/Product 1] — [Benefit] • [Service/Product 2] — [Benefit] • [Service/Product 3] — [Benefit]

[Evidence of past success]

[CTA with contact info]


### Company Page Setup

LinkedIn Company Page — [Company Name]

Name

[Company Name] — [Product Category] Manufacturer

Tagline

[X] Years of Excellence | Your Trusted [Product] Partner

About (Beginnings page — 140 characters)

[Concise value proposition]

About (Main — 2000 chars)

[Full company story, similar to company profile above]

Featured

[Product photos/videos]
[Certifications]
[Company intro document]


### LinkedIn Content Calendar (Month 1)

| Week | Content Type | Topic | Status |
|------|-------------|-------|--------|
| Week 1, Day 1 | Personal Profile post | Introduction/who you are | ☐ |
| Week 1, Day 3 | Company post | Company introduction | ☐ |
| Week 1, Day 5 | Article | Industry insight | ☐ |
| Week 2, Day 1 | Document post | Product guide | ☐ |
| Week 2, Day 3 | Video/Photo | Factory/product showcase | ☐ |
| Week 2, Day 5 | Text post | Quick tip | ☐ |
| Week 3, Day 1 | Article | Case study | ☐ |
| Week 3, Day 3 | Poll | Engagement question | ☐ |
| Week 3, Day 5 | Company post | Certification showcase | ☐ |
| Week 4, Day 1 | Personal post | Behind-the-scenes | ☐ |
| Week 4, Day 3 | Article | How-to guide | ☐ |
| Week 4, Day 5 | Summary | Month recap | ☐ |

## Phase 6: Social Media Content Calendar

### Monthly Content Calendar

Generate a complete monthly calendar for all platforms:

Monthly Social Media Calendar — [Month/Year]

Week 1: Brand Foundation

Day	Platform	Content	Caption	Image/Video
Mon	FB	Company intro	[Caption]	[Image]
Tue	Insta	Product showcase	[Caption]	[Product photo]
Wed	TikTok	Factory tour	[Caption]	[Video]
Thu	FB	Industry insight	[Caption]	[Infographic]
Fri	Insta	Behind-the-scenes	[Caption]	[Photo]

Week 2: Product Focus

[Same structure]

Week 3: Engagement

[Same structure]

Week 4: Trust Building

[Same structure]


## Phase 7: B2B Platform Optimization Plan

### Product Listing Optimization

For each main product, generate:

Product: [Product Name]

Current Title

[User's current title if provided]

Optimized Title

[Recommended title following: Primary Keyword + Product Type + Spec + Key Benefit + Buyer Intent]

Keyword Strategy

Primary keywords: _______________ Secondary keywords: _______________ Long-tail keywords: _______________

Description Outline

Hook (address buyer pain point)
Product overview
Specifications (table format)
Applications
Advantages (with evidence)
Certifications
Trade terms (MOQ, lead time, payment)
Company credibility
CTA

Image Requirements

☐ Hero shot (white background) ☐ Angle shots (3-4 views) ☐ Detail shots ☐ Scale reference ☐ Application photos ☐ Packaging photos ☐ [X] Total images


## Phase 8: Development Templates

Generate all templates ready for immediate use:

### Cold Email Template — Initial Outreach

Subject: Quick question about [prospect company]'s [product] sourcing

Hi [Name],

I noticed [specific observation about their company — recent news, expansion, product focus].

The challenge we solve: [specific problem in their industry].

We've helped [X]+ [industry] companies like yours: ✅ [Specific achievement 1] ✅ [Specific achievement 2] ✅ [Specific achievement 3]

Quick question: Are you currently evaluating new suppliers for [product category], or is this something on your radar for [quarter/timeframe]?

Happy to share some relevant insights from our experience.

Best regards, [Your Name] [Title] | [Company] [Phone] | [WeChat/WhatsApp]


### LinkedIn Connection Template

Hi [Name]! Great connecting with professionals in the [industry] space. I help B2B companies source [product] from verified manufacturers with [specific advantage]. Would love to connect and share insights!


### Follow-Up Sequence

| Day | Channel | Content |
|-----|---------|---------|
| Day 1 | Email | Initial cold email |
| Day 3 | Email | Reminder + new value |
| Day 7 | LinkedIn | InMail with question |
| Day 14 | Email | Different angle |
| Day 30 | Email | Break-up email |

## Phase 9: Deliverables Summary

At the end of onboarding, deliver:

| Deliverable | Description | Format |
|------------|-------------|--------|
| Company Profile (English) | Optimized company introduction | .docx |
| Company Profile (Chinese) | Optimized company introduction | .docx |
| Product Catalog | Full product descriptions | .docx |
| Competitive Analysis | vs. each competitor | .docx |
| Differentiation Strategy | Key differentiators + talking points | .docx |
| LinkedIn Setup Guide | Profile templates + content calendar | .docx |
| Social Media Calendar | Monthly content plan | .xlsx |
| B2B Platform Plan | Product listing optimizations | .docx |
| Email Templates | Outreach sequences | .docx |

## Quality Standards

1. **内容真实性**：不编造公司成立年份、员工规模、服务客户数量。无用户提供数据时留白或用「超过 X 年」「多家客户」等定性表述
2. **No placeholders in final output**: All content must be complete and ready to use
3. **Language consistency**: One document, one language (all-English or all-Chinese)
4. **Industry-specific**: All content adapted to user's actual products and industry
5. **Visual-ready**: Content designed to work with the images/materials user has
6. **Actionable**: Every document should have clear next steps
7. **Professional quality**: Business-appropriate tone and formatting

## Common Pitfalls

1. **Generic content**: Without specific product info, generate industry-appropriate templates but flag what needs customization
2. **Missing visuals**: Generated text must be paired with user's actual photos/videos
3. **Overwhelming output**: Present deliverables in logical order, not all at once
4. **Unrealistic timelines**: Onboarding is a starting point, not instant results
5. **Missing follow-up**: The templates are tools — success depends on consistent execution