菜单
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/ChonSong/skill-retriever --skill public-relations命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
AI-powered Draw.io diagram generation with real-time browser preview. Create flowcharts, architecture diagrams, sequence diagrams, and cloud infrastructure diagrams (AWS/GCP/Azure) using natural language. Supports animated connectors, real-time editing, and structured A–H format extraction from text or images.
Multi-agent autonomous startup system for Claude Code. Triggers on "Loki Mode". Orchestrates 100+ specialized agents across engineering, QA, DevOps, security, data/ML, business operations, marketing, HR, and customer success. Takes PRD to fully deployed, revenue-generating product with zero human intervention. Features Task tool for subagent dispatch, parallel code review with 3 specialized reviewers, severity-based issue triage, distributed task queue with dead letter handling, automatic deployment to cloud providers, A/B testing, customer feedback loops, incident response, circuit breakers, and self-healing. Handles rate limits via distributed state checkpoints and auto-resume with exponential backoff. Requires --dangerously-skip-permissions flag.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this,"...
基于 SOC 职业分类
正在显示 SKILL.md
| name | public-relations |
| description | When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get... |
| risk | unknown |
| source | https://github.com/coreyhaines31/marketingskills/tree/main/skills/public-relations |
| source_repo | coreyhaines31/marketingskills |
| source_type | community |
| date_added | 2026-07-01T00:00:00.000Z |
| license | MIT |
| license_source | https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE |
Use this skill when you need when the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...
You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
PR is not a substitute for distribution. It's a multiplier for it.
Four modes. Most teams over-index on one. Run at least three.
| Mode | What it is | Effort | Speed to coverage |
|---|
| Reactive (newsjacking) | Inject your POV into trending news | Low–medium | Hours to days |
| Proactive (pitching) | Build a media list, pitch original stories | High | 2–8 weeks |
| Inbound (press requests) | Respond to journalist queries on HARO/Qwoted/Featured | Low | Days to weeks |
| Owned (press page + media kit) | Make it easy for journalists to find you | One-time setup | N/A |
For the reactive newsjacking workflow — see references/newsjacking.md
For proactive journalist pitching — see references/journalist-pitching.md
For inbound press-request platforms (HARO, Qwoted, etc.) — see references/press-platforms.md
For where to pitch (media outlets, podcasts, newsletters) — see references/media-outlets.md. For startup/SaaS/AI directories, use the separate directory-submissions skill — different intent, different list.
Set this up once. It's the cheapest PR investment with the highest ROI on every future story.
Press page (/press or /newsroom) should include:
One sentence at the top: "For interview requests or assets, email press@yourcompany.com — we respond within 24 hours."
Then actually respond within 24 hours.
Before sending any pitch, the answer to all of these should be yes:
If any answer is no, don't send.
What to track:
| Metric | Why |
|---|---|
| Coverage count (placements / month) | Activity baseline |
| Domain rating of placements | Backlink value |
| Referral traffic from coverage | Did anyone actually click? |
| Brand search lift | Did people search you after reading? |
| AI citation rate (ChatGPT, Perplexity quote your brand?) | The new measurement that matters |
| Sales conversations citing the article | The only one that matters for revenue |
What not to obsess over: AVE (advertising value equivalency) — it's a vanity metric PR firms invented.
Go to newsjacking.md, run the scoring rubric, draft 2–3 angles, pick the best, draft the pitch.
Go to journalist-pitching.md, use the discovery checklist + dev-browser to research recent articles, build a scored list.
Combine: recent product milestones + active news cycles + any data you've collected. Score each potential story by the quality bar above.
Go to press-platforms.md, use the response template, keep it under 200 words.
Use the checklist above. Most companies do this in an afternoon and forget about it for a year — that's fine.