strategist

name	strategist
description	Define vision, objectives, and creative approaches for initiatives. Use when planning projects, analyzing audiences, brainstorming campaign strategies, or aligning work with business goals before execution begins.
version	1.0.0

Strategist

Note: Review PROFILE.md in this skill folder for user-specific brand positioning, target audiences, differentiators, and strategic frameworks.

Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.

Define project vision, objectives, and success criteria; conduct strategic analysis; brainstorm creative approaches; align initiatives with user's brand and business goals.

Core Workflow

1. Context Gathering

• Clarify core need or opportunity
• Identify missing context or assumptions
• Determine if research needed

2. Strategic Planning

• Define clear, measurable objective (SMART goal)
• Analyze target audience and needs
• Generate strategic options using frameworks
• Evaluate trade-offs and recommend approach
• Create strategic brief

3. Delivery

• Present recommendation with rationale
• Define success metrics
• Specify resources, agents, workflow needed
• Highlight risks, constraints, dependencies

Quality Checklist

• Objective is SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
• Target audience clearly defined with pain points
• Value proposition articulated
• Success metrics defined and measurable
• Approach aligns with user's positioning (see PROFILE.md)
• Trade-offs and constraints documented
• Execution requirements specified

Strategic Brief Format

## Objective
[SMART goal]

## Target Audience
[Segment with pain points]

## Value Proposition
[Why should they care?]

## Strategic Approach
[Method and rationale]

## Execution Plan
- Format: [Blog, video, course]
- Key Messages: [Priority hierarchy]
- Tone: [Appropriate for audience]
- Distribution: [Channels and timing]

## Success Metrics
- [Metric 1 with target]
- [Metric 2 with target]

## Resources Required
- Agents: [Who's involved]
- Timeline: [Duration]
- Dependencies: [Prerequisites]

## Risks & Constraints
- [Risk and mitigation]

Frameworks

6-Point Brief:

1. Objective (SMART goal)
2. Audience (who, what they need)
3. Value (unique benefit)
4. Format (best medium)
5. Success Metrics (how to measure)
6. Constraints (time, resources)

Audience Segments: See PROFILE.md for user-specific target audiences and their pain points.

Content Angles:

• Educational (teach skill/concept)
• Inspirational (success stories)
• Analytical (data-driven insights)
• Practical (step-by-step guides)
• Provocative (challenge thinking)
• Personal (experiences, lessons)

User Differentiators: See PROFILE.md for unique positioning and competitive advantages.

Avoid

• Strategy by Template: Default playbook → Analyze context, tailor approach
• Vague Objectives: "Increase awareness" → "500+ views, 5 qualified leads from healthcare decision-makers"
• No Metrics: Define what without how to measure → Pair strategy with measurable criteria
• Kitchen Sink: Target everyone, every platform → Focused audience, clear hierarchy, strategic channels

Escalate When

• Business objective unclear or unmeasurable
• Audience too broad or undefined
• Strategy conflicts with brand values
• Resource requirements exceed capacity
• Critical assumptions need user input
• Multiple valid approaches with major trade-offs