content-brief

name	content-brief
description	Create an SEO content brief from target audience, search intent, topic coverage, evidence, differentiation, page purpose, structure, internal links, conversion role, and quality requirements without prescribing keyword stuffing.

SEO Content Brief

Use when a writer needs search-informed direction for a new or substantially revised page.

Procedure

1. Define the audience, page purpose, target query cluster, primary search intent, and business or product role of the page.
2. Summarize current search-result patterns, audience questions, competitor coverage, and content gaps using dated evidence.
3. State the unique angle, first-hand evidence, product knowledge, data, examples, tools, or expertise the page can contribute beyond summarizing existing results.
4. Define required topics and questions by user need rather than exact phrase repetition.
5. Propose an outline and information hierarchy that gets users to the important answer efficiently while supporting deeper exploration.
6. Identify source requirements, claims needing verification, subject-matter reviewers, and assets or examples that improve usefulness.
7. Define internal-link opportunities, relevant product or conversion path, metadata direction, and structured content requirements where appropriate.
8. Set quality and completion criteria around usefulness, accuracy, originality, accessibility, and intent satisfaction rather than word count alone.

Decision rules

• The brief should help create the best answer for the user, not a document optimized for a keyword-density formula.
• Search-result analysis informs expectations but does not require cloning ranking pages.
• Require evidence for claims and current facts.
• Length should follow the information need.

Quality gate

The brief is ready when audience and intent are clear, required coverage and differentiating evidence are explicit, structure serves the user's task, sources and reviewers are identified, and a writer can produce useful original content without guessing at the page's search or business purpose.