菜单
Create and publish ads to Meta Ads Manager via API. Use after /creative_director has prepared ad creatives, copy, and landing pages. Creates campaigns, ad sets, and ads as PAUSED for review. Includes mandatory holistic review before confirming creation.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | meta-ads-publisher |
| description | Create and publish ads to Meta Ads Manager via API. Use after /creative_director has prepared ad creatives, copy, and landing pages. Creates campaigns, ad sets, and ads as PAUSED for review. Includes mandatory holistic review before confirming creation. |
Publish campaign assets to Meta Ads Manager via Marketing API.
Set these in your .env file:
META_AD_ACCOUNT_ID=act_your_account_id
META_PAGE_ID=your_facebook_page_id
META_ACCESS_TOKEN=your_access_token
See TOOLS.md for how to obtain these credentials.
Before publishing, confirm you have:
Before creating ANY ads, review the full picture:
┌─────────────────────────────────────────────────────────┐
│ HOLISTIC REVIEW CHECKLIST │
├─────────────────────────────────────────────────────────┤
│ □ Ad copy matches creative visuals │
│ □ Landing page URL is correct for each ad │
│ □ CTA matches the funnel stage (TOFU/MOFU/BOFU) │
│ □ Targeting makes sense for the offer │
│ □ Budget is appropriate for test/scale phase │
│ □ All ads in set are thematically consistent │
│ □ No typos or broken links │
│ □ DSA compliance fields filled (EU targeting) │
│ □ Image dimensions correct (1:1, 4:5, etc.) │
│ □ Video placeholders have complete copy │
└─────────────────────────────────────────────────────────┘
Present summary to user:
## 📋 Pre-Publish Review
**Campaign:** [name]
**Objective:** [TRAFFIC/LEADS/etc]
**Budget:** €[X]/day
**Ad Set:** [name]
**Targeting:** [countries], ages [X-Y]
**Ads to create:**
| # | Name | Type | Landing Page | CTA |
|---|------|------|--------------|-----|
| 1 | ... | Image | /path | LEARN_MORE |
| 2 | ... | Video | /path | SIGN_UP |
**Copy preview:**
> [First 100 chars of each ad's copy...]
✅ All checks passed. Ready to publish?
Wait for user confirmation before proceeding.
curl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/campaigns" \
-d "name=Campaign Name" \
-d "objective=OUTCOME_TRAFFIC" \
-d "status=PAUSED" \
-d "special_ad_categories=[]" \
-d "is_adset_budget_sharing_enabled=false" \
-d "access_token=$TOKEN"
Objectives:
OUTCOME_AWARENESS — Brand awarenessOUTCOME_TRAFFIC — Website trafficOUTCOME_ENGAGEMENT — Post engagementOUTCOME_LEADS — Lead generationOUTCOME_SALES — Conversionscurl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/adsets" \
-d "name=Ad Set Name" \
-d "campaign_id={CAMPAIGN_ID}" \
-d "status=PAUSED" \
-d "billing_event=IMPRESSIONS" \
-d "optimization_goal=LINK_CLICKS" \
-d "bid_strategy=LOWEST_COST_WITHOUT_CAP" \
-d "daily_budget=2000" \
-d 'targeting={"geo_locations":{"countries":["DE","AT","CH"]},"age_min":25,"age_max":55,"targeting_automation":{"advantage_audience":0}}' \
-d "dsa_beneficiary=Company Name" \
-d "dsa_payor=Company Name" \
-d "access_token=$TOKEN"
Required for EU targeting:
dsa_beneficiary — Who benefits from the adsdsa_payor — Who pays for the adstargeting_automation.advantage_audience — 0 to disable, 1 to enablecurl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/adimages" \
-F "filename=@/path/to/image.png" \
-F "access_token=$TOKEN"
Returns image_hash for use in ad creative.
Single Image Ad:
curl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/ads" \
-d "name=Ad Name" \
-d "adset_id={ADSET_ID}" \
-d "status=PAUSED" \
-d 'creative={"object_story_spec":{"page_id":"{PAGE_ID}","link_data":{"image_hash":"{HASH}","link":"https://...","message":"Ad copy here","call_to_action":{"type":"LEARN_MORE"}}}}' \
-d "access_token=$TOKEN"
Carousel Ad:
curl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/ads" \
-d "name=Carousel Ad" \
-d "adset_id={ADSET_ID}" \
-d "status=PAUSED" \
-d 'creative={"object_story_spec":{"page_id":"{PAGE_ID}","link_data":{"message":"Main copy","link":"https://...","child_attachments":[{"link":"...","image_hash":"...","name":"Slide title","description":"Slide desc"}],"multi_share_optimized":true}}}' \
-d "access_token=$TOKEN"
Video Ad (placeholder — copy only, no video): Create as link ad with copy. Video uploaded later:
curl -X POST "https://graph.facebook.com/v21.0/act_{AD_ACCOUNT}/ads" \
-d "name=VIDEO PLACEHOLDER - Name" \
-d "adset_id={ADSET_ID}" \
-d "status=PAUSED" \
-d 'creative={"object_story_spec":{"page_id":"{PAGE_ID}","link_data":{"link":"https://...","message":"Video script as ad copy","name":"Headline","description":"Subhead","call_to_action":{"type":"LEARN_MORE"}}}}' \
-d "access_token=$TOKEN"
After creating all ads, provide summary:
## ✅ Ads Published to Meta
**Campaign:** [name] (ID: xxx) — PAUSED
**Ad Set:** [name] (ID: xxx) — PAUSED
**Ads Created:**
| # | Name | Type | ID | Status |
|---|------|------|-----|--------|
| 1 | ... | Image | xxx | PAUSED |
| 2 | ... | Carousel | xxx | PAUSED |
| 3 | ... | Video Placeholder | xxx | PAUSED |
**Review in Ads Manager:**
https://www.facebook.com/adsmanager/manage/ads?act={AD_ACCOUNT}
**Next steps:**
1. Review ads in Ads Manager
2. Upload videos for placeholder ads
3. When ready, set status to ACTIVE
| Type | Use Case |
|---|---|
| LEARN_MORE | General info, tutorials |
| SIGN_UP | Email capture, courses |
| DOWNLOAD | Lead magnets, PDFs |
| GET_OFFER | Promotions, discounts |
| BOOK_NOW | Consultations, calls |
| CONTACT_US | B2B inquiries |
| SHOP_NOW | E-commerce |
| WATCH_MORE | Video content |
| Error | Solution |
|---|---|
| No Payment Method | Add credit card to ad account |
| App in Development Mode | Switch app to Live mode |
| DSA fields required | Add dsa_beneficiary and dsa_payor |
| Advantage Audience required | Add targeting_automation.advantage_audience |
| Invalid image dimensions | Use 1:1, 4:5, or 9:16 aspect ratios |
/social-content-planner → Strategy approved
↓
/creative_director → Assets created
↓
/meta_ads_publisher → Published to Meta (PAUSED)
↓
User reviews in Ads Manager → ACTIVE
Generate ONE on-brand still-image creative for a single Aries social post at the correct per-platform scale. Use once per content_package post whose media is an image (feed / story-image). FORCES exactly one image_generate call and returns the generated_image creative_asset plus a content_package entry stamped with its placement. Paired with /social-video-creative for video posts.
Generate ONE on-brand short-form vertical video (Reel / Story video) for a single Aries social post at 9:16 reel scale. Use once per requested video clip. FORCES exactly one video_generate call and returns the generated_video creative_asset (localized basename + width/height/duration) plus a content_package entry stamped placement=reel / media_type=video. Paired with /social-image-creative for image posts.
Orchestrate creative asset production for social content. Use after /social-content-planner approval to coordinate /ad_designer, /scriptwriter, and /page_designer. Reviews all work for brand consistency and quality before presenting to user. The "make it happen" skill that turns approved strategy into deliverables.
Orchestrate brand-to-social-content workflow. Runs website brand analysis, then social content planning. Use when starting marketing for a brand from scratch or refreshing strategy. Produces brand bible + full social content plan ready for creative production.
Write video ad scripts with full production notes. Creates scene-by-scene breakdowns including dialogue, B-roll suggestions, on-screen text, camera direction, and timing. Outputs individual script files plus combined overview for approval.
Create a Meta Ads social content proposal based on brand guidelines and competitor analysis. Generates funnel strategy, landing pages, ad creatives, video scripts, and budget allocation. Outputs both markdown and HTML for review before asset creation.