create-and-repurpose-marketing-content

name	create-and-repurpose-marketing-content
description	Create source-grounded marketing content and meaningful channel variants across formats such as articles, email, social, and landing pages. Use when an audience, goal, brief, message, and source material are sufficiently clear; keep substantial visual production, publishing, sending, and live CMS changes separate.

Create and Repurpose Marketing Content

Produce useful, on-brand words from approved evidence, then adapt the idea to each channel without flattening every format into the same copy.

1. Understand the content job

Clarify the audience, desired outcome, source of truth, format and channel, message, proof, CTA, deadline, review point, and any legal or brand constraints. Use an accepted campaign or content brief when one exists.

Inspect approved brand examples, prior high-quality work, product material, research, customer evidence, and source assets. If the central claim or audience is still unclear, do the smallest useful research or route to strawberry/marketing/research-an-audience before drafting. Do not invent customer proof, product behavior, results, quotations, or first-person experience.

2. Establish the anchor

Identify the one useful promise, idea, argument, story, or demonstration the content should carry. Match the evidence to the claim and note any limitations a reviewer must see.

When the team wants many assets or the voice is uncertain, draft one representative piece or a small, varied set first. Let the reviewer correct the angle, voice, proof, structure, and CTA before expanding production.

3. Create the content

Write the agreed anchor asset in the format that best serves the job. It may be an article, email, social post, landing-page copy, product announcement, customer story, script, or another text-led asset.

Keep the voice natural and specific. Use the vocabulary the audience and brand actually use. Build the case from evidence, make uncertainty visible when it matters, and keep calls to action honest about what happens next.

4. Repurpose with intent

Create only the variants that have a real channel role. Preserve the central idea and source truth, but adapt the hook, structure, depth, proof, CTA, and pacing to the audience's behavior in that format. A social post is not merely a shortened article, and an email is not a landing page with a subject line.

Label each variant by channel, audience, purpose, and relationship to the source asset. Identify any visual, design, localization, compliance, or technical dependency rather than pretending the text finishes that work.

5. Validate and hand off

Check factual accuracy, source support, product claims, brand voice, audience fit, channel conventions, links, names, dates, CTA, variant differentiation, and consistency across the set. Remove unsupported superlatives, generic filler, and accidental contradictions.

Deliver the source map, anchor asset, requested variants, review notes, and unresolved dependencies. Substantial visual production, asset generation, publishing, scheduling, sending, and live CMS changes remain separate work.

Follow Strawberry's active scoped permission for every account, destination, and action. Draft or ask when permission is insufficient. Stop when identity, scope, impact, or sensitive-data handling changes. Verify completed external actions.

After acceptance, preserve the useful voice examples, source hierarchy, variant rules, review points, and destination constraints. Do not treat one successful asset as permission to publish future content automatically.