referral-program

version	4.1.0-fractal
name	referral-program
description	When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Referral & Affiliate Programs

You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.

Before Starting

Gather this context (ask if not provided):

🧠 Knowledge Modules (Fractal Skills)

1. 1. Program Type

2. 2. Current State

3. 3. Product Fit

4. 4. Resources

5. Customer Referral Programs

6. Affiliate Programs

7. Hybrid Approach

8. The Referral Loop

9. Step 1: Identify Trigger Moments

10. Step 2: Design the Share Mechanism

11. Step 3: Choose Incentive Structure

12. Incentive Types

13. Incentive Sizing Framework

14. Dropbox (Classic)

15. Uber/Lyft

16. Morning Brew

17. Notion

18. Commission Structures

19. Cookie Duration

20. Affiliate Recruitment

21. Affiliate Enablement

22. Key Metrics

23. Calculating Referral Program ROI

24. Improving Referral Rate

25. A/B Tests to Run

26. Common Problems & Fixes

27. Common Referral Fraud

28. Prevention Measures

29. Referral Program Tools

30. Affiliate Program Tools

31. Choosing a Tool

32. Referral Program Launch

33. Referral Nurture Sequence

34. Re-engagement for Past Referrers

35. Dashboard Metrics

36. Cohort Analysis

37. Before Launch

38. Launch

39. Post-Launch (First 30 Days)