| name | blog-outline |
| description | SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
|
| user-invokable | true |
| argument-hint | <topic> |
| license | MIT |
| id | blog-outline |
| domain | content |
| invoked_by | ["blog-writer"] |
| depends_on | [] |
Blog Outline Generator: SERP-Informed Structure Planning
Generates skeletal blog post outlines informed by SERP analysis. A lighter
alternative to a full content brief - produces heading hierarchy, section
targets, and content gap notes without deep statistics research or full
competitive analysis.
Cross-reference
For evidence-led topical-relevance and content-planning prompts upstream of outlining, see /blog flow find. The blog-post-outline-prompt under /blog flow optimize is a complementary structural reference.
Workflow
Step 1: Topic & Intent
Gather from the user:
- Topic or target keyword (required)
- Target keyword - the exact phrase to rank for (if different from topic)
- Search intent - Informational, commercial, or transactional
If only a topic is given, infer the keyword and intent from context.
Step 2: SERP Analysis
Use WebSearch to analyze the top 5 results for the target keyword:
-
Search for the target keyword
-
For each of the top 5 results, note:
- Heading structure - H2/H3 topics covered
- Content length - Approximate word count
- Visual elements - Charts, images, videos, infographics
- FAQs - Any FAQ sections or People Also Ask coverage
- Unique angles - What makes each result distinct
- Gaps - What's missing or weak
-
Use WebFetch on the top 2-3 results to extract detailed heading structures
if the search snippets are insufficient.
-
Compile a summary of common patterns and missed opportunities.
Step 3: Generate Outline
Create a structured outline with the following format:
# Outline: [Topic]
## Title Suggestions
1. [Primary title - 40-60 chars, front-loaded keyword, power word]
2. [Alternative title - different angle]
3. [Alternative title - question format]
## Target Parameters
- **Primary keyword**: [keyword]
- **Search intent**: [Informational/Commercial/Transactional]
- **Target word count**: [X,XXX] words
- **H2 sections**: [6-8]
- **Target reading level**: Flesch 60-70
---
## Outline
### H2: [Section Title - Question Format] (~300-400 words)
- **Answer-first opener**: [What stat or fact should open this section?]
- **Key points to cover**:
- [Point 1]
- [Point 2]
- [Point 3]
- **H3: [Subsection]** (if appropriate)
- [What this subsection covers]
- **Key statistic to find**: [What data point would strengthen this section?]
- **Chart suggestion**: [Bar/Line/Donut/None] - [What data to visualize]
- **Image placement**: [Yes/No] - [Description of recommended image]
### H2: [Section Title] (~300-400 words)
[... repeat for 6-8 sections ...]
### FAQ Section (3-5 items)
1. [Question from People Also Ask] - [Brief answer direction]
2. [Question from People Also Ask] - [Brief answer direction]
3. [Question from People Also Ask] - [Brief answer direction]
4. [Question from SERP analysis] - [Brief answer direction]
### Conclusion (~100-150 words)
- Key takeaways to summarize
- Call to action direction
---
## Internal Linking Zones
- **Link TO from this post**: [Existing content that should be referenced]
- **Link FROM to this post**: [Existing content that should link here]
## Content Gaps to Exploit
1. [What competitors miss that this post should cover]
2. [Unique angle or original perspective to include]
3. [Format advantage - visuals, depth, or structure competitors lack]
