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Analyze competitors including direct and adjacent products, positioning, pricing, and feature gaps. Use whenever the user mentions competitive analysis, competitor research, market positioning, competitive landscape, or needs to understand who else is in their space.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
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| name | competitive-analysis |
| description | Analyze competitors including direct and adjacent products, positioning, pricing, and feature gaps. Use whenever the user mentions competitive analysis, competitor research, market positioning, competitive landscape, or needs to understand who else is in their space. |
competitive analysis exists to find gaps you can occupy, not to feel better about your current position.
same job, same audience. customers consider them an alternative to you.
overlapping job or overlapping audience but not both. customers may not consider them today, but could.
different category that solves the same underlying job (e.g. for a meeting scheduling tool, the substitute is "doing it manually over email").
name: [company name]
category: [direct / adjacent / substitute]
positioning
the one sentence they lead with: [from homepage hero]
who it speaks to: [target audience]
audience
who their marketing speaks to (size of company, role, sophistication)
who their pricing implies they want
who their case studies feature
pricing
model: [subscription / usage / freemium / one-time]
tiers: [list with price points and core inclusions]
notable: [free tier limits, enterprise gating]
product
core capabilities: [3-5 bullets]
notable strengths: [what they do better than others]
notable gaps: [what they don't do well or at all]
things only they do: [list]
things they don't do that customers complain about: [list]
go-to-market
sales motion: [self-serve / sales-assisted / enterprise sales]
channel partners: [list]
notable integrations: [list]
team and traction (only if relevant and discoverable)
funding stage and amount
team size and key hires
publicly known customers
evidence sources: [where each claim above comes from]
after the competitor table, build a 2x2 (or 3x3) with axes that matter for the decision the audience is making.
axes that often work:
place each competitor on the map. label gaps in the map. those gaps are the positioning opportunities.
gap 1: [specific underserved segment or job]
evidence: [why we believe this gap exists — customer interviews, support patterns, competitor complaints]
size: [rough sense of how many customers care]
defensibility: [why we could win here and not be copied immediately]
gap 2...