video-motion-graphics

name	video-motion-graphics
description	Use when creating After Effects compositions, Premiere Pro motion, video titles, explainer videos, or broadcast motion graphics.

Video Motion Graphics

Apply Disney's 12 animation principles to After Effects, Premiere Pro, and video motion design.

Quick Reference

Principle	Motion Graphics Implementation
Squash & Stretch	Overshoot expressions, elastic motion
Anticipation	Pre-movement, wind-up keyframes
Staging	Composition, depth, focus pulls
Straight Ahead / Pose to Pose	Frame-by-frame vs keyframe animation
Follow Through / Overlapping	Delayed layers, expression lag
Slow In / Slow Out	Graph editor curves, easing
Arc	Motion paths, rotation follows path
Secondary Action	Environment response, particle systems
Timing	24/30/60fps considerations
Exaggeration	Scale beyond reality, dramatic motion
Solid Drawing	Z-space, 3D consistency, parallax
Appeal	Smooth, professional, emotionally resonant

Principle Applications

Squash & Stretch: Use scale property with different X/Y values. Overshoot expressions create elastic motion. Shape layers deform more naturally than pre-comps for organic squash.

Anticipation: Add 2-4 frames of reverse motion before primary action. Wind-up for reveals—slight scale down before scale up. Position anticipation: move opposite direction first.

Staging: Use depth of field to direct focus. Vignettes frame important content. Motion blur on secondary elements. Composition leads eye to focal point.

Straight Ahead vs Pose to Pose: Traditional frame-by-frame for character animation. Keyframe-based for graphic animation. Most motion graphics are pose-to-pose with expression refinement.

Follow Through & Overlapping: Use valueAtTime() expressions for lag. Stagger layer animation with offset. Secondary elements continue 4-8 frames past primary stop. Parent/child relationships with delayed response.

Slow In / Slow Out: Master the Graph Editor—never use linear keyframes. Easy Ease is starting point, customize curves. Bezier handles control acceleration. Speed graph shows velocity.

Arc: Enable motion path editing. Auto-orient rotation to path. Add roving keyframes for smooth arcs. Natural motion rarely travels in straight lines.

Secondary Action: Particles respond to primary motion. Shadows and reflections follow. Background elements shift with parallax. Audio waveforms drive visual elements.

Timing: 24fps: Cinematic feel, motion blur essential. 30fps: Broadcast standard, smoother. 60fps: Digital-first, very smooth. Hold frames (2s, 3s) for stylized timing.

Exaggeration: Motion graphics can push further than reality. Scale overshoots to 120-150%. Rotation extends past final. Color and effects can punctuate exaggeration.

Solid Drawing: 3D layers maintain spatial consistency. Parallax creates depth hierarchy. Consistent light direction across elements. Z-positioning creates believable space.

Appeal: Smooth interpolation, no jarring cuts. Color grading unifies composition. Typography has weight and personality. Motion feels intentional and professional.

After Effects Techniques

Overshoot Expression

// Apply to any property for elastic overshoot
freq = 3;
decay = 5;
n = 0;
if (numKeys > 0) {
    n = nearestKey(time).index;
    if (key(n).time > time) n--;
}
if (n > 0) {
    t = time - key(n).time;
    amp = velocityAtTime(key(n).time - .001);
    w = freq * Math.PI * 2;
    value + amp * (Math.sin(t * w) / Math.exp(decay * t) / w);
} else {
    value;
}

Stagger Expression

// Apply delay based on layer index
delay = 0.1;
d = delay * (index - 1);
time - d;

Timing Reference

Element	Duration	Easing
Text reveal	15-25 frames	Ease out
Logo animation	30-60 frames	Custom curve
Transition	10-20 frames	Ease in-out
Lower third in	12-18 frames	Ease out
Lower third out	8-12 frames	Ease in

Export Considerations

• Preview at final framerate
• Enable motion blur for fast motion
• Check timing at 1x speed, not RAM preview
• Account for broadcast safe areas
• Test on target display format