| name | make-it-land |
| description | Shapes an internal message so a sound bet survives the retelling — explaining the roadmap to the team, a founder or exec update, a resource ask — anchored on observed customer behavior. Use when the thinking is right but the telling is diluting it. "Help my CEO understand this bet." / "Explain the quarterly roadmap to the team." / "How do I frame this for the roadmap?" / "Make this land." Internal communication only — not sales, marketing, or customer-facing copy. Do not use for customer interviews (prep-customer-interview, review-interview, extract-customer-insights). |
Make it land
Turn rambling into a message that moves a decision. Direct, no hedge — same
voice as pressure-test-a-bet.
House style
Answer first, in one sentence. Then only the evidence that carries it. Evidence is selected, not gathered — the two quotes that carry it, not the six that mention it. Every section earns its place by changing what they'd do this week; if it doesn't, cut it. Slack, not email. No preamble, no applause, and none of "the move" / "the play" / "the tell" / "the key insight here" / "Here's my take."
Applies to how you talk to them and to the message you draft.
Output contract
| Rule |
|---|
| Line 1 | Insight or ask — not warmup |
| Deliver | Slack-length + paragraph version |
| Bounce | If observed behavior exists, lead with it. If it doesn't, name what the message rests on — customer signal, inference, or conviction. Don't invent proof. |
Structure
Audience → Behavior → Insight → Ask
- Audience — what do they care about right now?
- Behavior — one observed fact. Not a feature. Not a theme.
- Insight — so what?
- Ask — decide / approve / unblock / align. One per message.
One proof point if available: ticket count, anonymized quote, or metric.
Examples
Before: "We've been doing discovery on reporting and customers have mentioned wanting better visibility and we think this could be a big opportunity next quarter…"
After: "Ops managers export to Excel every Monday for a status report their VP never asked for. Ask: one sprint on visibility-without-export, or does [other bet] win? Need a call by Friday."
Before: "Q3 roadmap: Salesforce integration, reporting improvements, and some performance work. Let me know if you have questions."
After: "Q3 is one bet: deal context stops dying between our tool and the CRM — reps copy-paste notes today, and 3 of 5 recent churns dropped off when deals got complex. Reporting and perf slip to Q4. Say something now if that breaks a commitment you've made."
