cw-hook

# Hook ## Purpose Generate 3 hook options from the Hook Arsenal, tailored to the content at hand. Read `../../references/context-contract.md` and resolve available audience context, including optional `AUDIENCE.md` or a named shared guide. The explicit assignment audience takes precedence; missing audience context does not block the task. ## Invocation - `/cw-hook [context]` — Generate hooks for the specified topic/piece - `/cw-hook` — System asks "What's the piece about?" then generates options ## The Hook Arsenal | Hook Type | What It Does | Use When | |-----------|--------------|----------| | **The Already-Happened** | Past-tense revelation of surprising outcome | The result proves your point | | **The Paradigm Flip** | Challenges assumed truth | Presenting contrarian takes | | **The Visceral Moment** | Sensory detail + emotion | Personal discovery pieces | | **The Time Stamp** | Specific date/time that changed everything | Career pivots, revelations | | **The Failed Expert** | Smart person + spectacular failure | Teaching through mistakes | | **The Future Glimpse** | Present tense description of coming reality | Trend pieces, predictions | | **The Contradiction** | Two true things that shouldn't both be true | Complex, nuanced topics | | **The Vulnerability Drop** | Admission of struggle/weakness | Building trust and connection | | **The Stats Shock** | Number that reframes everything | Data-driven arguments | | **The Definitional Challenge** | Redefining familiar concept | Thought leadership pieces | ## How to Generate 1. **Analyze the content** — What's the piece about? What's the core tension or insight? 2. **Select 3 hook types** that fit the content best. Consider: - What material does the writer have? (personal story? data? contrarian take?) - What's the emotional register of the piece? - What will resonate with the target audience? 3. **Generate one hook per type** — Each should be 1-3 sentences that could open the piece. 4. **Present all three** with the hook type labeled. ## Output Format ``` ## Hook Options ### Option 1: The [Hook Type] [1-3 sentence hook] ### Option 2: The [Hook Type] [1-3 sentence hook] ### Option 3: The [Hook Type] [1-3 sentence hook] --- Which resonates? Or want me to try a different approach? ``` ## Principles - **Concrete over abstract** — Start with a specific moment, fact, or detail - **Tension is magnetic** — Create a question or contradiction - **Earn the right to their time** — The hook must justify why they should keep reading - **No throat-clearing** — Get to the interesting part immediately ## Lessons [Skill-specific lessons will be added here as they're captured]