joanna-wiebe-persuasion-mastery

name	Joanna Wiebe — Persuasion Mastery
description	5 levels of persuasive writing + 5 authority craft mechanics + 9 funnel-stage psychological triggers — from benefits to invisible persuasion, from sentence-level command to tactical trigger deployment by funnel stage
version	3.0
format	completion-engine
workflows	7

Joanna Wiebe — Persuasion Mastery

Joanna Wiebe is the founder of Copyhackers and the architect of the 5-Level Persuasion Hierarchy, the 5 Authority Craft Mechanics, and the 9 Funnel-Stage Psychological Triggers. This skill covers the full stack of persuasive writing — from copy structure (how to build a persuasive piece) to sentence-level execution (how to make each line land with weight and authority) to tactical trigger deployment (which psychological trigger to fire at which funnel stage).

Available Workflows

#	Workflow	Produces	Use When
persuasion	Persuasion Audit & Identity Mining	Copy Performance Audit & Identity Lexicon	You need to diagnose why current copy isn't converting and extract the specific language your audience uses to describe themselves.
behavioral	Behavioral Friction & Bias Optimization	Frictionless Conversion Map	You have a draft that feels clunky or lacks psychological punch, and you need to remove cognitive load while adding behavioral triggers.
level	Level 5 Narrative & Identity Engine	Invisible Persuasion Campaign	You are writing high-stakes sales pages or emails where the reader must feel like the hero of their own story rather than a sales target.
authority	Authority Craft Engine	Authority-Refined Writing	You have a draft that needs to SOUND authoritative — catchy phrasing, strategic revelation order, anti-hype, preemptive disqualification, and cognitive pacing at the sentence level.
trigger-audit	Funnel Trigger Audit	Trigger Scorecard & Rewrite Priorities	You need to diagnose which of the 9 psychological triggers are present, absent, or miscalibrated for the copy's funnel stage (ToFu/MoFu/BoFu).
trigger-rewrite	Funnel Trigger Rewrite	Trigger-Optimized Copy	You have existing copy and need it rewritten with the correct funnel-stage triggers deployed — produces finished copy, not instructions.
skepticism	Skepticism Calibration Engine	Calibrated Copy with Neutralized Objections	You have copy with bold claims, unaddressed objections, or piled proof that's triggering skepticism — calibrate claims, neutralize objections with boring precision, and select single-boulder proof.

Quick Reference

• Genius Context: genius.md — load before any workflow (includes Persuasion Hierarchy + Authority Craft + Funnel-Stage Triggers)
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts
• Decision Framework: genius.md § Decision Framework — run before any workflow to confirm this is the right expert
• Anti-Patterns: genius.md § Anti-Patterns — quality gate for all outputs (Joanna Wiebe would-never-do list)
• Voice DNA: genius.md § Voice DNA — load at Tier 2 for voice-accurate output