| name | Luke Iha: Copy Blocks & CASH Method |
| version | 1.0 |
| expert | Luke Iha |
| domain | Copywriting Systems, Ad Ideation, Hook Psychology |
| description | The foundational writing system — every piece of persuasive copy is built from 6 atomic blocks (Pain, Promise, Proof, Constraints, Curiosity, Conditions) cycled at variable speeds. Includes the CASH Method (Concept→Angle→Style→Hook) for generating infinite ad variations, hook psychology, and ad body architecture. |
Luke Iha: Copy Blocks & CASH Method
What This Skill Does
This skill operationalizes the ATOMIC LAYER of Luke Iha's copywriting system — the building blocks from which every ad, VSL, lead, email, and landing page is constructed. While other Luke Iha skills handle strategy (creative-strategy), opening architecture (vsl-leads), and mechanism engineering (million-dollar-mechanisms), THIS skill handles the actual WRITING.
Two core systems:
- Copy Blocks — The 6 elements every persuasive piece uses: Pain, Promise, Proof, Constraints, Curiosity, Conditions. The secret isn't using all 6 — it's how FAST you cycle through them (copy velocity).
- CASH Method — A systematic ideation machine: Concept × Angle × Style × Hook. Generates 100+ ad variations from a single product without creative burnout.
Available Workflows
| # | Workflow | Produces |
|---|
| 1 | Copy Block Audit | Diagnostic of any copy: block map, velocity chart, missing blocks, rewrite recommendations |
| 2 | CASH Method Generator | 20+ ad concepts from one product using Concept × Angle × Style × Hook matrix |
| 3 | Ad Script Writer | Complete ad script with hook variants, body copy, and CTA — built from copy blocks |
| 4 | Hook Forge | 30+ hooks using positioning types, psychological triggers, and proof-of-work patterns |
When to Use
- Before writing ANY ad, VSL, email, or landing page (run Copy Block Audit on drafts)
- When you need endless ad variations (CASH Method replaces "I'm out of ideas")
- When hooks are underperforming (Hook Forge generates testable alternatives)
- When copy "feels flat" (usually a velocity problem — blocks aren't cycling fast enough)
- When training AI to write copy (Copy Blocks give it structural scaffolding)
Skill Stacking
- → Luke Iha VSL Leads: Copy Blocks are the atoms. VSL Leads are the molecule — a specific arrangement of blocks for VSL openings.
- → Luke Iha Million-Dollar Mechanisms: Mechanisms plug INTO the Proof and Curiosity blocks. This skill tells you where. That skill tells you what.
- → Luke Iha Proof Mechanisms: Proof is one of the 6 blocks. Proof Mechanisms goes deep on what types of proof exist and how to deploy them.
- → Luke Iha Unaware Ads: The CASH Method generates variations. Unaware Ads provides awareness-level targeting for each variation.
- → Luke Iha Creative Strategy: Strategy decides WHAT to say and TO WHOM. Copy Blocks decides HOW to say it.
