rory-sutherland-marketing-psychology-mastery

name	Rory Sutherland: Marketing Psychology Mastery
description	Rory Sutherland's behavioral psychology marketing: psychological reframes, costly signals, choice architecture, value perception, reverse benchmarking, perception engineering, and asymmetric bet evaluation. Cross-expert stacking with Georgi, Iha, Dunford, Kallaway, and Dai Media for full-spectrum marketing dominance.
version	4.0
format	completion-engine
workflows	17

Rory Sutherland: Marketing Psychology Mastery

The playbook behind every great campaign from Ogilvy's Vice Chairman. Behavioral science meets marketing. Rory Sutherland applies behavioral economics and psychology to marketing, advertising, and business strategy. His frameworks reveal why people buy, how to reframe value perception, and how small psychological changes create massive business impact. v4.0 adds 8 cross-expert stacking workflows that chain perception engineering through the full Antigravity marketing stack.

Available Workflows

Core Behavioral Marketing (v2.0)

#	Workflow	Produces	Use When
psychological	Psychological Brand Strategy Blueprint	Strategic Brand Reframe & Market Positioning Roadmap	You need to redefine a brand's core value proposition to escape commodity competition and find non-obvious growth levers.
behavioral	Behavioral Value & Offer Architecture	Irresistible Value Proposition & Offer Structure	You are launching a new product or restructuring an existing offer to maximize perceived value and minimize transaction friction.
psychological	Psychological Conversion Funnel Design	Full-Funnel Behavioral Conversion Map	You need to optimize a digital sales funnel to convert cold traffic by aligning the user journey with human decision-making heuristics.
alchemy	Alchemy Content & Relationship Engine	Multi-Channel Content & Nurture Campaign Plan	You want to build long-term brand equity and authority through storytelling, viral content, and sophisticated email nurturing.
high	High-Stakes Persuasion & Copy Protocol	Sales Conversion & Objection Handling Playbook	You are finalizing sales copy or preparing for high-ticket sales interactions where trust and objection handling are critical.

Advanced Perception Engineering (v3.0 — Adcom 2026)

#	Workflow	Produces	Use When
reverse	Reverse Benchmarking Audit	Competitive Blind Spot Map + Signature Obsession Blueprint	You need to find differentiation that competitors can't copy — by hunting what they neglect, not what they do well.
perception	Perception Metric Reframe	Paceometer Analysis + Alternative Metric Expressions + Decision-Shifting Presentation	You have a price, speed, or performance metric that "sounds wrong" and want to re-express it to change decisions without changing reality.
asymmetric	Asymmetric Bet Evaluator	Two-Way Door Assessment + Experiment Portfolio + Risk-Reward Matrix	You're stuck debating a decision that might be cheap to test — and want to calculate whether arguing costs more than experimenting.
conspiratorial	Conspiratorial Reframe Engine	Behavioral Change Communications + Compliance-Without-Confrontation Copy	You need to change someone's behavior (customer, team, audience) without being bossy, threatening, or corporate.

Cross-Expert Stacking (v4.0)

#	Workflow	Stacks With	Produces	Use When
perception-dopamine	Perception × Dopamine Engine	Stefan Georgi	Perception-Engineered Sales Asset with Neurochemical Architecture	Building sales assets that sell a perception (not a product) through dopamine-optimized delivery.
insight-perception	Insight × Perception Sprint	Luke Iha	Perception-Grounded Insight Vectors + Campaign Architecture	Generating insight vectors that exploit perceptual gaps, not just informational ones.
positioning-siege	Positioning × Perception Siege	April Dunford	Perception-Armored Market Position + Procurement-Proof Differentiation	Creating market positions that procurement can't compare and competitors can't copy.
addictive-perception	Addictive Perception Content	Kallaway	Perception-Engineered Video Scripts + Retention Architecture	Building video content where the retention hook IS a perception shift delivered through addiction loops.
consumer-perception	Consumer Perception Alchemy	Dai Media	3D Consumer Posture Profile + Perception-Engineered Brand Strategy	Understanding one radical individual's perceptual reality and engineering a brand to live inside it.
perception-dominance	Perception Dominance Campaign	All 5 Experts	Full Multi-Expert Campaign with Perception Engineering Substrate	Maximum-firepower campaign orchestration through the complete marketing stack.
blind-spot-social	Blind Spot Social Engine	Kallaway + Iha	Perception-Shift Social Content Series + Batch Testing	Daily social content that changes how audiences SEE, not just what they KNOW.
behavioral-audit	Behavioral Copy Audit	Georgi + Iha	Copy Diagnosis + Perception Gap Analysis + Rewrite Prescriptions	Auditing existing copy through three simultaneous lenses: perception, dopamine, and insight.

Cross-Expert Stacking Chains

Chain	Sequence	Use Case
Perception → Sales	Sutherland perception-dopamine → Georgi copy	Reframe reality → deliver through dopamine architecture
Perception → Position	Sutherland positioning-siege → Dunford GTM	Perception-armor a market position → go to market
Perception → Content	Sutherland addictive-perception → Kallaway batch test	Perception shifts → viral retention loops
Perception → Insights	Sutherland insight-perception → Iha elaboration → Georgi copy	Perception gaps → insight vectors → sales assets
Perception → Brand	Sutherland consumer-perception → Dai Media identity	Perception engineering → radical individual brand
Full Stack	Sutherland perception-dominance (orchestrates all 5)	Maximum-firepower campaign
Audit → Fix	Sutherland behavioral-audit → targeted expert workflow	Diagnose copy failures → prescribe expert-specific rewrites

Quick Reference

• Genius Context: genius.md — load before any workflow
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts
• References: references/genius-patterns.md — source extraction patterns