菜单
Deploy a16z's new media warfare doctrine — OODA loop speed dominance, oral/written culture content architecture, founder go-direct positioning, flood-the-zone crisis response, and platform-native launch campaigns.
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
基于 SOC 职业分类
| name | Marc Andreessen & Ben Horowitz: New Media Strategy |
| description | Deploy a16z's new media warfare doctrine — OODA loop speed dominance, oral/written culture content architecture, founder go-direct positioning, flood-the-zone crisis response, and platform-native launch campaigns. |
| version | 1.0 |
| format | completion-engine |
| workflows | 4 |
Marc Andreessen (co-founder of Netscape, a16z) and Ben Horowitz (CEO/operator, a16z co-founder) rebuilt a16z's communication strategy from the ground up after an NYT misinterpretation nearly killed the firm. This skill captures their new media warfare doctrine — not content creation tips, but the META-strategic layer that governs how organizations communicate in a post-old-media world.
Phase Transition: Old media and new media are different physics, not a spectrum. Old = narrow channels, defense-first, saying nothing is "mission accomplished." New = infinite channels, offense-first, being interesting IS the strategy. You must commit fully to one system.
OODA Loop Media Warfare: John Boyd's Observe→Orient→Decide→Act cycle applied to communication. The entity cycling fastest doesn't just win — it causes PSYCHOLOGICAL BREAKDOWN in competitors who can never complete their own decision cycles.
Oral/Written Culture Matrix: Content is classified by cultural mode, not surface medium. Tweets = oral (despite being text). Podcasts = written (despite being spoken). This determines format selection, staffing, and production flow.
Context-Length Defense: Long-form context is the structural defense against misinterpretation. Never launch a complex position in short form. Establish in long form first, then extract.
The Joe Rogan CEO Test: Can the founder hold a 3-hour unscripted conversation and be genuinely interesting? This is the new power test — replacing press releases, keynotes, and quarterly earnings calls.
Flood the Zone: Never defend against attacks. Produce 3-5 genuinely interesting content pieces within 36 hours. The viral post lifecycle (12h up, 24h down, 36h forgotten) means volume of interesting content erases attacking narratives.
| # | Workflow | Produces | Use When |
|---|---|---|---|
| 01 | New Media Strategy Audit | Scored diagnostic + structural rebuild plan | Any organization needs their communication posture diagnosed and rebuilt for new media |
| 02 | OODA Loop Media Warfare | Rapid-response communication playbook | You need to build speed-based narrative dominance and compress decision-to-publish time |
| 03 | Oral/Written Culture Architect | Platform-culture content architecture | You need a content strategy mapped to cultural modes, not just platforms |
| 04 | Founder Go-Direct Positioning | CEO positioning playbook + 30-day launch plan | A founder/CEO needs to go from invisible to magnetically interesting |
6 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
skills/andreessen-horowitz-new-media/references/prompts-v2/01-new-media-strategy-audit.mdskills/andreessen-horowitz-new-media/references/prompts-v2/02-ooda-loop-media-warfare.mdskills/andreessen-horowitz-new-media/references/prompts-v2/03-oral-written-culture-architect.mdskills/andreessen-horowitz-new-media/references/prompts-v2/04-joe-rogan-ceo-positioning.mdskills/andreessen-horowitz-new-media/references/prompts-v2/05-flood-the-zone-crisis-protocol.mdskills/andreessen-horowitz-new-media/references/prompts-v2/06-platform-native-launch-service.md