| name | briar-cochran-content-science |
| description | Data-backed ideation and content testing systems from Briar Cochran — the idea supply chain (five-input weekly ideation hour, Great Idea Venn gate, baseline-relative outlier detection, four-layer contextualization filter) plus the testing economy (Chris Rock arsenal loop at 4:3 winners-to-tests, four-question win audits building four arsenals, follower-quality economics). Use when generating content ideas from data instead of taste, deciding whether a competitor video is worth adapting, planning a weekly content slate, postmorteming why a post won, installing a repeatable content OS on any account, or scripting a keyword-cascade belonging piece. Upstream of hook/retention craft: this skill decides WHICH ideas enter production. |
| expert | Briar Cochran (@BriarCochranShortForm) |
| version | 1.0.0 |
| domain | content ideation, content testing, data-backed topics, audience economics |
| extraction_date | "2026-07-25T00:00:00.000Z" |
| extraction_tier | forge (Deep) |
| source_material | "Personal Brand Guide to Top 1% Ideation (data-backed)" (4aAQJ2jF-uc) + "Become A Content Scientist (Personal Branding)" (EO1SaBO-YTg) + "Importance of Follow Quality" (j5nSArMEFno, enrichment) — full transcripts + /watch visual context |
Briar Cochran — Content Science
Content is not a game of guessing, it's a game of knowing. Start at one, not zero.
Core Genius
Briar treats content as an evidence pipeline, not a creativity lottery. Every idea arrives
with signal attached, survives a three-way psychological-alignment gate (Proper TAM × Specific
Psychology × Unique/Novel), and then earns permanent placement in a testing arsenal that is
deliberately rationed — winners get benched — so the audience never fatigues. Everyone else
optimizes the artifact; Briar optimizes the portfolio.
When to Use This Skill
- You need content ideas backed by data, not vibes (weekly practice or one-off)
- You found an inspiring video and want to know whether it's real signal and what survives
transfer to your account
- You're planning a weekly content slate and need the winners/tests ratio managed
- A post won (or flopped instructively) and you want to know which variable did it
- You're installing a content OS on a new account or client
- You want a keyword-cascade belonging piece for a niche
Workflows
Tier 1 — Foundation
| # | Workflow | Produces | Slash |
|---|
| 01 | Idea Venn Gate | PASS/REWORK/KILL verdicts + fixes per idea | /bc-idea-gate |
| 02 | Ideation Hour | 10+ data-backed idea cards from five inputs | /bc-ideation-hour |
| 03 | Arsenal Week | Weekly 4:3 slate + updated arsenal ledger | /bc-arsenal-week |
| 04 | Win Audit | Variable-isolated postmortem + arsenal entries | /bc-win-audit |
Tier 2 — Practitioner
