| name | Harry Dry Copywriting |
| description | Evaluates and rewrites copy using Harry Dry's precision frameworks — the Three Rules Test (specific / short / different), Zoom-In Technique (one concrete detail does the work of ten abstractions), and surgical rewriting that strips weak words rather than adding strong ones. Use when auditing existing copy for vague-and-forgettable patterns, rewriting a single high-stakes line (hero headline, CTA, subject line) where every word must earn its place, training the user's eye on what makes copy concrete vs abstract, or doing fast precision passes on draft copy before shipping. Trigger proactively whenever the user says "audit this line", "is this specific enough", "make this tighter", "the copy feels generic", or shares a single headline or CTA for critique. For full campaign architecture use bond-halbert-copywriting; for dopamine craft use stefan-georgi-dopamine-copy; for big-idea methodology use chris-cimorelli-copywriting. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| routing | long-tail |
Harry Dry Copywriting
Systematized evaluation and creation of exceptional copy through falsifiable tests and relentless rewriting discipline.
Harry Dry's methodology decodes the unconscious patterns behind memorable copy into executable diagnostic questions. Unlike copywriters who rely on intuition or templates, these frameworks reveal exactly why copy works or fails—and how to fix it.
Core Philosophy: Every sentence must pass three gates: Can I visualize it? Can I falsify it? Could a competitor sign this?
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| high | High-Conversion Landing Page Blueprint | A complete landing page copy deck including hero section, transformation narrative, and optimized CTAs | Building a new product page or overhaul of a low-converting site structure |
| precision | The Precision Copy Diagnostic & Refinement | A Copy Audit & Optimization Report that strips abstractions and validates uniqueness | Reviewing existing copy that feels 'corporate', vague, or indistinguishable from competitors |
| evidence | Evidence-Led Visual Ad Campaign | A visual-verbal ad suite backed by social proof and narrative tension | Creating ads or social media content that needs to prove value through evidence rather than assertions |
Quick Reference
Execution Prompts (structure-pure v2)
14 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- By-The-Tail Test —
skills/harry-dry-copywriting/references/prompts-v2/by-the-tail.md
- Conflict Injection System —
skills/harry-dry-copywriting/references/prompts-v2/conflict-injection.md
- CTA Optimization System —
skills/harry-dry-copywriting/references/prompts-v2/cta-optimization.md
- Example Mining Protocol —
skills/harry-dry-copywriting/references/prompts-v2/example-mining.md
- Falsifiability Test —
skills/harry-dry-copywriting/references/prompts-v2/falsifiability.md
- Feature-to-Benefit Translator —
skills/harry-dry-copywriting/references/prompts-v2/feature-to-benefit.md
- Headline Rewrites Engine —
skills/harry-dry-copywriting/references/prompts-v2/headline-rewrites.md
- Landing Page Hook Architect —
skills/harry-dry-copywriting/references/prompts-v2/landing-page-hook.md
- One Mississippi Test —
skills/harry-dry-copywriting/references/prompts-v2/one-mississippi.md
- Social Proof Engineering —
skills/harry-dry-copywriting/references/prompts-v2/social-proof.md
- Three Rules Test —
skills/harry-dry-copywriting/references/prompts-v2/three-rules-test.md
- Transformation Copy Architect —
skills/harry-dry-copywriting/references/prompts-v2/transformation-copy.md
- Visual-Verbal Ad Creator —
skills/harry-dry-copywriting/references/prompts-v2/visual-verbal-ad.md
- Zoom-In Technique —
skills/harry-dry-copywriting/references/prompts-v2/zoom-in.md
