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Engineer viral content using neurochemical precision, pattern validation, buyer psychology, and scientific batch testing. Content that attracts buyers, not just views — with full revenue ramp architecture.
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
基于 SOC 职业分类
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| name | Kallaway Content Psychology |
| description | Engineer viral content using neurochemical precision, pattern validation, buyer psychology, and scientific batch testing. Content that attracts buyers, not just views — with full revenue ramp architecture. |
| version | 2.3 |
| format | completion-engine |
| workflows | 10 |
Content Psychology + Social Media Strategy + Viral Engineering + Audience Monetization + Revenue Systems Kallaway has generated billions of views and built 1M+ followers by treating content as a science—not an art. This skill transfers the complete methodology for engineering content that predictably captures attention and converts viewers into buyers. Core Philosophy: Attention is predictable, retention is engineered, and conversion is designed. Every piece of content is understood through the lens of neurochemical precision — and every viewer is one ramp away from becoming a customer.
v2.1 Update: Added Internet Money Machine Playbook — 6 new genius patterns including 11-Brick Decomposition (upgrade from 7), Batched Scientific Testing Protocol, Ramp Architecture, and C.A.P. Fit prerequisite.
v2.2 Update (2026-07-01): Enriched from claude.ai export conversations — 10 new genius patterns (38-47: Bingeability/Series Architecture, 4-Component Signature Visual Style, Unique Edge Test, Two Dopamine Hits + Cult Hopping, Ignition Mechanics/Super Share/5K line, Creator Business Ladder, Packaging-First Inversion, Click Psychology Loop + 5-Step Intro, Content Speed Differential, Modern Content Stack) + 2 new workflows.
v2.3 Update (2026-07-10): Enriched from claude.ai export tranche 2 — 2 new genius patterns (48-49: The Six-Checkpoint Viewer Funnel, Comprehension Engineering & Value Compression) + 1 new workflow. Heavily redundant tranche as expected (most source convs turned out to be exact sources of Patterns 2, 5, 33, 45).
| # | Workflow | Produces | Use When |
|---|---|---|---|
| strategic | Strategic Market Architecture | Buyer-Centric Content Blueprint | Building a new content brand or pivoting an existing one to attract high-intent buyers |
| viral | Viral Pattern Extraction & Packaging | Competitive Pattern Audit & Creative Brief | Analyzing why a specific video went viral and wanting to replicate its success without direct copying |
| hook | The Hook Engineering Matrix | Neuro-Chemical Hook Variation Sheet | You have a topic but need 10+ high-performing ways to stop the scroll and open a curiosity gap |
| neuro | Neuro-Chemical Scripting & Retention | Dopamine-Optimized Video Script | Writing the actual body of a video to ensure viewers stay until the end and take action |
| multi | Multi-Channel Monetization & Scale | Omnichannel Conversion Ecosystem | Scaling a single piece of content into a multi-platform campaign designed to drive revenue |
| batch | Batched Content Testing System | 10-Video Batch Test Plan | You need to scientifically find your 3 winning content formulas through systematic stack testing |
| ramp | Revenue Ramp Builder | Complete Content→Revenue Pipeline | You have content working but need the conversion architecture (CTA → lead magnet → email → purchase) |
| speedrun | Speedrun Growth Playbook | Zero-to-Scale 6-Part Growth Plan (series, visual style, edge, hooks, format, ignition cadence) | Starting from zero (or stalled under 5K followers) and want maximum-velocity lane ownership + view-to-follow conversion |
| ladder | Creator Business Ladder | Media→Info→Software Revenue Architecture | You monetize via brand deals but can't sell your own product — or you're designing the endgame business above the content |
| funnel | Viewer Funnel Audit |
30579fcb-089b-4c38-a56e-a53b5c437fa5 — YouTube library + full methodology corpus. Query after loading genius.md for examples, case studies, and applied breakdowns.39 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
skills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_01_private_conversation.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_02_shareability.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_03_transformation_narrative.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_04_market_signal.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_04_market_signal_decoder.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_05_trust_density.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_05_trust_density_concentrator.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_06_content_pillar.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_07_psychological_trigger.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_08_creative_brief.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_09_proprietary_mechanism.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_domain_10_multi_channel.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_01_constraint_free_bridge.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_02_latent_desire_mirror.md| Checkpoint-by-Checkpoint Drop-Off Diagnosis |
| A published or drafted video is losing viewers and you need to pinpoint WHICH of the 6 psychological gates is failing |
skills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_03_subject_switching_matrix.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_04_puzzle_completion.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_05_relatability_filter.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_06_condition_free_framing.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_07_about_me.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_08_if_i_blueprint.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_09_to_you_confrontation.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_masterclass_10_he_she_social_proof.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_01_hook_engineering.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_02_reverse_engineer.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_03_youtube_packaging.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_04_content_minutes.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_05_five_games.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_06_question_chain.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_07_brain_transfer.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_08_absorption_rate.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_09_native_embed.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_10_contrast_violence.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_11_series_binge.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_12_term_ownership.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_13_ai_proof_moat.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_14_dopamine_hits.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_15_visual_attention.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_16_audience_signal.mdskills/kallaway-content-psychology/references/prompts-v2/kallaway_prompt_17_content_cascade.md