luke-iha-copy-blocks-cash-method

name	Luke Iha: Copy Blocks & CASH Method
version	2.0
expert	Luke Iha
domain	Copywriting Systems, Ad Ideation, Hook Psychology, Persuasion Grammar
tier	system
description	The atomic integration spine of Luke Iha's copywriting system — every ad, VSL, email, and page built from 6 blocks (Pain, Promise, Proof, Constraints, Curiosity, Conditions) cycled at variable velocity. v2.0 (Director's Cut) adds the full depth grammar: Pain Chain/Matrix/Core Wound, Promise Ladder + Identity Runway, Proof Braid + Feeling of Truth, Resonance Hierarchy + AWE constraint dissolution, the Curiosity Quadrant + 4 thinking tools, CRAVES, the Copy Blocks Equation, plus CASH ideation.

Luke Iha: Copy Blocks & CASH Method (v2.0 — Director's Cut)

What This Skill Does

This is the WRITING LAYER of Luke Iha's system — the building blocks from which every ad, VSL, lead, email, and landing page is constructed, plus the diagnostic loop and composition tools that bind his other 10 skills together. While other Luke skills go deep on strategy (creative-strategy), openings (vsl-leads), mechanisms (million-dollar-mechanisms), and proof depth (proof-mechanisms / proof-ladder), THIS skill owns the grammar + composition layer: how the blocks compose, how to diagnose any copy, and how to strengthen any block.

Core systems:

1. The 6 Copy Blocks (P3C2 + 1) — Pain, Promise, Proof, Constraints, Curiosity, Conditions — each at full depth, cycled at variable velocity.
2. The Two-Move Diagnostic — Does it have all the blocks? Add the missing. Which is weakest? Strengthen via CRAVES. (How Luke reviews $2,500/mo client copy.)
3. CRAVES — universal block strengthener (Clear, Relevant, Accurate, Visual, Expressive, Specific).
4. The Copy Blocks Equation — (Promise × Proof × Curiosity) ÷ Constraints × Conditions — find the limiting factor.
5. CASH Method — Concept × Angle × Style × Hook ideation engine (100+ variations from one product).

Available Workflows (14)

Tier 1 — Foundation

Workflow	Produces
copy-block-audit	Master Two-Move Diagnostic: block map → missing blocks → CRAVES strengthening → velocity, every flag paired with a rewrite
copy-from-scratch	A-level copy from zero: source blocks → belief-state sequence → interleave for velocity → compress → CRAVES
craves-polish	Any flat line → 3 escalating CRAVES versions
ad-script-writer	Full ad script w/ belief-state sequencing, hook variants, body, CTA

Tier 2 — Practitioner

Workflow	Produces
curiosity-engine	Mechanisms/hooks/fascinations via Curiosity Quadrant + Insight grading + 4 thinking tools
constraint-dissolution	Resonance Hierarchy map + work-around/dissolve verdict + AWE sequences
pain-chain-builder	5-level pain escalation (general→core wound) calibrated by the Pain Matrix
promise-engineering	Promise Ladder + "promises with balls" + Identity-Runway calibration + gradualization
hook-forge	30+ hooks (solve/show architectures, proof-of-work patterns)
cash-method-generator	20+ ad concepts via Concept × Angle × Style × Hook
emotional-journey-map	Funnel-level emotional arc (ordered feelings + per-beat triggers) mapped to blocks; whole-piece companion to the Pain Chain
expert-panel-deliberation	Assemble a 3-7 expert panel mapped to the 6 blocks; user-gated, spine-keeper-guarded collaborative refinement (no Frankenstein)

Tier 3 — Stacking / System

Workflow	Produces
conditions-stack	The 6th block: 5 condition types blended with curiosity (anti-generic)
copy-blocks-equation-score	Scores offer/copy on the equation; names the single limiting factor + the fix

When to Use

• Before writing ANY ad, VSL, email, or landing page → copy-from-scratch (build) or copy-block-audit (diagnose a draft)
• Copy "feels flat" → usually a curiosity or CRAVES problem → craves-polish / curiosity-engine
• Can't get past the blank page → copy-from-scratch
• Endless ad variations needed → cash-method-generator
• An offer underperforms but you can't say why → copy-blocks-equation-score
• A hardened belief blocks the sale → constraint-dissolution
• A solo draft has plateaued / high stakes / client wants the reasoning visible → expert-panel-deliberation
• Copy has all the blocks but doesn't pull the reader through → map the feeling arc with emotional-journey-map
• Training AI to write copy → the blocks give it structural scaffolding

Skill Stacking

• → luke-iha-proof-mechanisms / proof-ladder: Proof is compact here (Proof Braid, Belief Bank, Feeling of Truth, 5 categories). Those skills own the deep 22-type deployment.
• → luke-iha-million-dollar-mechanisms: This skill names the curiosity mechanism; that skill engineers it fully.
• → luke-iha-insight-vectors: The Curiosity Quadrant generates ideas; insight-vectors is the deep epiphany grammar.
• → luke-iha-vsl-leads: Copy Blocks are the atoms; VSL Leads is the molecule — a specific block arrangement for openings.
• → luke-iha-unaware-ads: CASH + the awareness level set the promise's identity ceiling.
• → luke-iha-creative-strategy: Strategy decides WHAT to say and TO WHOM; Copy Blocks decides HOW.
• → master-copywriter / /parallax / /ghostwrite: This is the grammar those production workflows compose with.

References (load on-demand)

• references/the-six-blocks-deep.md — every block at full depth
• references/curiosity-engine.md — Quadrant + Insight + 4 tools
• references/craves-and-velocity.md — CRAVES + velocity + power-word banks
• references/constraint-dissolution.md — Resonance Hierarchy + AWE
• references/genius-patterns.md · references/hidden-knowledge.md · references/quality-rubric.md
• references/source-ledger.md — provenance audit for every claim in genius.md (VERIFIED/LIKELY/UNCONFIRMED)

Execution Prompts (structure-pure v2)

14 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Luke Iha — Ad Script (Belief-State Sequenced) — skills/luke-iha-copy-blocks/references/prompts-v2/ad-script-writer.md
• Luke Iha — CASH Method Ad-Concept Matrix — skills/luke-iha-copy-blocks/references/prompts-v2/cash-method-generator.md
• Luke Iha — Conditions Stack (The 6th Block) — skills/luke-iha-copy-blocks/references/prompts-v2/conditions-stack.md
• Luke Iha — Constraint Dissolution (Resonance Hierarchy + AWE) — skills/luke-iha-copy-blocks/references/prompts-v2/constraint-dissolution.md
• Luke Iha — Copy Block Audit (Two-Move Diagnostic) — skills/luke-iha-copy-blocks/references/prompts-v2/copy-block-audit.md
• Luke Iha — Copy Blocks Equation Score — skills/luke-iha-copy-blocks/references/prompts-v2/copy-blocks-equation-score.md
• Luke Iha — Copy From Scratch (Block-First Production) — skills/luke-iha-copy-blocks/references/prompts-v2/copy-from-scratch.md
• Luke Iha — CRAVES Polish — skills/luke-iha-copy-blocks/references/prompts-v2/craves-polish.md
• Luke Iha — Curiosity Engine (Mechanism & Idea Generation) — skills/luke-iha-copy-blocks/references/prompts-v2/curiosity-engine.md
• Luke Iha — Emotional Journey Map (Funnel-Level Feeling Architecture) — skills/luke-iha-copy-blocks/references/prompts-v2/emotional-journey-map.md
• Luke Iha — Expert Panel Deliberation (Collaborative Block Refinement) — skills/luke-iha-copy-blocks/references/prompts-v2/expert-panel-deliberation.md
• Luke Iha — Hook Forge (Mass Hook Generation) — skills/luke-iha-copy-blocks/references/prompts-v2/hook-forge.md
• Luke Iha — Pain Chain Builder — skills/luke-iha-copy-blocks/references/prompts-v2/pain-chain-builder.md
• Luke Iha — Promise Engineering — skills/luke-iha-copy-blocks/references/prompts-v2/promise-engineering.md