| name | new-media-kingmaker |
| description | Takes any founder, brand, or organization from invisible to narrative-dominant in 30 days by chaining six expert skill sets through the a16z kingmaker methodology — diagnose media posture (old vs. new media physics) → position for go-direct (Joe Rogan CEO test) → architect content city with oral/written culture awareness → arm with proof ladder across platforms → launch with platform-native campaigns → protect with OODA-speed narrative control. Compound skill orchestrating a16z new-media doctrine, Grace Andrews content cities, Luke Iha proof, Nicolas Cole ghostwriting, Lara Acosta LinkedIn, and Cardinal Mason narrative. Use when launching a founder into the public eye, repositioning an established brand for AI-era media, recovering from a narrative crisis, or when the user mentions "media empire", "narrative dominance", "go-direct strategy", "kingmaker", "Joe Rogan-ready". Trigger proactively when a positioning conversation drifts toward "we need to be everywhere" — the kingmaker methodology beats fragmented per-channel tactics. |
| expert | Compound (a16z + Grace Andrews + Luke Iha + Nicolas Cole + Lara Acosta + Cardinal Mason) |
| domain | New Media × Copywriting × Content Strategy × Ghostwriting × Marketing |
New Media Kingmaker — Cross-Domain Compound Skill
Domain: New Media Strategy × Copywriting × Content Strategy × Ghostwriting × Marketing
Source Skills: andreessen-horowitz-new-media, grace-andrews-media-company, luke-iha-proof-copy, nicolas-cole-ghostwriting, lara-acosta, cardinal-mason
Type: Compound (multi-expert orchestration)
What This Skill Does
Takes any founder, brand, or organization from invisible to narrative-dominant in 30 days by chaining six expert skill sets through the a16z kingmaker methodology:
- Diagnose the target's current media posture (old vs. new media physics)
- Position the founder for go-direct communication (Joe Rogan CEO test)
- Architect the content city with oral/written culture awareness
- Arm every position with proof (proof ladder across platforms)
- Launch with platform-native campaigns designed for viral impact
- Protect with OODA-speed narrative control and crisis protocols
Core Frameworks
| Framework | Source Skill | Role in Kingmaker |
|---|
| New Media Audit + OODA Loop | andreessen-horowitz-new-media | Diagnostic + speed advantage |
| Oral/Written Culture Matrix | andreessen-horowitz-new-media | Platform content architecture |
| Flood-the-Zone Doctrine | andreessen-horowitz-new-media | Crisis protection |
| Joe Rogan CEO Test | andreessen-horowitz-new-media | Founder positioning |
| City Map Architecture | grace-andrews-media-company | Content strategy backbone |
| Trust Pathway Planner | grace-andrews-media-company | Audience journey design |
| Proof Ladder | luke-iha-proof-copy | Authority stacking |
| Vicious Hooks | luke-iha-proof-copy | Attention capture per platform |
| Voice Capture Engine | nicolas-cole-ghostwriting | Authentic voice extraction |
| LinkedIn Revenue Bridge | lara-acosta | Professional platform dominance |
| Email Sequences | cardinal-mason | Conversion architecture |
Workflows
When to Deploy
- Any founder positioning project — this IS the playbook
- Product/company launches — platform-native launch with proof stacking
- Competitive narrative battles — OODA speed + volume + proof
- "Our social media isn't working" clients — diagnose → rebuild → dominate
- Premium ghostwriting engagements — position + write + launch (pairs with
new-media-ghostwriting skill)
Loading Protocol
| Tier | What to Load | When |
|---|
| 0 | This SKILL.md only | Routing decisions |
| 1 | SKILL.md + specific workflow | Single execution (e.g., just the sprint or just the launch) |
| 2 | SKILL.md + source skill genius.md files as needed per workflow step | Full multi-expert execution |
Anti-Patterns
- ❌ Cross-posting: Same content reformatted for different platforms
- ❌ Safety-first: Optimizing for zero controversy instead of maximum interestingness
- ❌ PR-managed founders: Letting intermediaries speak instead of going direct
- ❌ Generic hooks: Hooks that aren't proof-loaded or culturally native
- ❌ Slow loops: Decision-to-publish cycles measured in days instead of hours
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Kingmaker Blueprint — [TARGET_NAME] —
skills/new-media-kingmaker/references/prompts-v2/kingmaker-blueprint.md
- Narrative Warfare Dashboard — [BRAND] —
skills/new-media-kingmaker/references/prompts-v2/narrative-warfare-dashboard.md
- Platform-Native Launch Package — [LAUNCH_SUBJECT] —
skills/new-media-kingmaker/references/prompts-v2/platform-native-launch-package.md