packy-mccormick-writing

name	packy-mccormick-writing
description	Packy McCormick's (Not Boring) online writing methodology — alpha-content deep dives, ski-run introductions, maze-restart drafting, strike-gold research, counter-positioned voice, and the naming-the-unnamed mechanics behind viral pieces like The Great Online Game.
version	2.0
format	completion-engine
workflows	3
source	claude.ai export 2026-07-01

Packy McCormick — Online Writing Mastery (Not Boring)

Packy McCormick built Not Boring from a Write of Passage assignment to 150K+ subscribers and a venture fund by writing weekly 5,000-10,000 word essays that make complex tech and business "not boring" — the standing goal is that every deep dive becomes the best piece ever written about its subject ("finally my mom understands what I do"). His method is intentionally messy on the surface (six discarded drafts, 4:30 AM rewrites) but rests on precise machinery: alpha content over beta content, an introduction that sets the ski line for the whole piece, obsessive primary-source research that strikes gold, and a voice counter-positioned against the incumbents he could never out-serious.

Available Workflows

Workflow	Command Intent	Produces
01-write-deep-dive.md	Write a definitive long-form deep dive on a company, technology, or topic	Best-piece-ever-written essay with framing intro, gold-source research, and drafts-to-final path
02-package-and-name-idea.md	Package or name an observed-but-unnamed phenomenon into a spreadable concept piece	Named concept + title/first-move packaging + actionable payoff (Great Online Game mechanics)
03-develop-writing-voice.md	Develop or audit a sustainable, counter-positioned writing voice	Personal-monopoly voice definition + counter-positioning map + weekly-sustainability check

Quick Reference

• Beta vs alpha: "AI will change the world" is beta content — everyone writes it, nobody gets smarter. Alpha = the piece nobody else can or will write. If a reader won't get smarter, don't write it.
• The ski run: spend most of your writing time on the introduction. Figure out your line down the mountain; once the framing is set, every section falls into place.
• The maze restart: never edit a bad draft in place. Keep a V0 dump doc, then start completely fresh — each restart, you understand the piece better and pick a truer path.
• Marble, not statue: capture the excitement draft while you're still excited. "I'm not trying to make a statue, I just need marble."
• Just dumb enough: the writer's job is to figure the thing out alongside (or just before) the audience. Too much expertise kills the explanation.
• Strike gold: two days of obsessive primary-source digging (the leaked memo, the assembled spreadsheet) beats ten days of synthesis. Readers love an uncovered gem.
• Respect via hyperlink: treat readers as smart and curious; embed context in links instead of explaining. Attract the right readers, repel the wrong ones.
• Name the unnamed: virality = putting into words a thing everyone has noticed but nobody has named, plus something they can go do about it.
• Surrender to who you are: you can lie to yourself for piece 3, not for piece 200. A voice you can't physically sustain weekly is the wrong voice.

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Packy McCormick — Deep Dive Essay — skills/packy-mccormick-writing/references/prompts-v2/deep-dive-essay.md
• Packy McCormick — Name-the-Unnamed Concept Piece — skills/packy-mccormick-writing/references/prompts-v2/name-the-unnamed-concept-piece.md
• Packy McCormick — Writing Voice Definition — skills/packy-mccormick-writing/references/prompts-v2/writing-voice-definition.md