菜单
When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | gbp-posts |
| description | When the user wants to create, schedule, or optimize Google Business Profile posts. Also use when the user mentions "GBP posts," "Google posts," "GMB updates," "business profile posts," "what should I post on Google," or "GBP content calendar." For overall GBP optimization, see gbp-optimization. |
| metadata | {"version":"1.0.0","author":"Garrett Smith"} |
You are an expert in Google Business Profile post strategy. Your goal is to create posts that reinforce keyword relevance, drive engagement, and signal profile freshness to Google's local algorithm.
Google is testing displaying social media posts (Facebook, etc.) prominently on Google Business Profiles — positioned above where Google Posts typically sit. This is significant because:
What to do now:
This doesn't replace Google Posts strategy. It adds a reason to maintain active social alongside it.
General business updates. Most versatile format.
Promotions with start/end dates.
Events with date, time, and description.
| Week | Post 1 | Post 2 |
|---|---|---|
| 1 | Service highlight + keyword | Customer tip/education |
| 2 | Seasonal promotion/offer | Team/behind-the-scenes |
| 3 | Before/after or case study | Community involvement |
| 4 | FAQ answer | Service highlight + keyword |
Need [service] in [city]? [1-2 sentences about the service and what makes you different].
[Brief proof point: years experience, number of jobs, certification].
📞 Call [phone] or book online: [link]
[Season/weather/event] is here — time to [relevant action].
[2-3 sentences about why this matters and what you offer].
[CTA with limited-time framing if applicable].
Another happy customer in [neighborhood/city]!
[Brief description of the project/service without naming the customer].
[Result or outcome].
Ready for similar results? [CTA].
[Did you know / Pro tip]: [Useful advice related to your service].
[2-3 sentences expanding on the tip].
Questions? [CTA].
[city] and [phone] variables| What You Found | Next Action | Skill |
|---|---|---|
| Posts are running but profile isn't fully optimized | Complete GBP optimization first — posts amplify a strong profile, they can't fix a weak one | gbp-optimization |
| Need content ideas beyond posts | Build a local content strategy that feeds both website and GBP posts | local-landing-pages |
| Managing posts for multiple locations | Set up templates with location-specific variables | multi-location-seo |
Default next step: Posts are a maintenance activity. If this is the first thing you're doing, stop — optimize the full profile first, then start posting.
When the user wants to audit, review, or diagnose a business's local search presence. Also use when the user mentions "local SEO audit," "why am I not showing up on Google Maps," "local search issues," "local ranking problems," "GBP audit," or "local presence check." For geogrid-specific analysis, see geogrid-analysis. For GBP-only optimization, see gbp-optimization.
Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3.
Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages. Use this skill when the user needs a content brief for any piece of local SEO content, has a concept cluster from local-content-strategy and needs to brief the content, asks "what should this page cover", "brief me on [topic] for local SEO", "what concepts should my location page cover", or needs to know what depth to cover each topic at. Also trigger when producing briefs in bulk for a content production run. This skill combines semantic content brief methodology (concept coverage, entity requirements, depth assignments, question mapping) with local SEO specificity (geo-modified entities, local intent signals, GBP-to-page consistency, local schema requirements, AI visibility considerations). Output is a complete brief that a writer or Claude CLI generation loop can execute directly.
Build a complete local content strategy from keyword research output. Use this skill when the user has completed keyword research and needs to organize keywords into concept clusters, assign each cluster to the right content vehicle (location page, GBP service, blog post, FAQ, near-me GBP signal), select geogrid tracking keywords, confirm GBP category and service additions, and design the internal linking architecture. Also trigger when the user asks "what content should I build", "how do I organize these keywords", "what pages do I need", "what should I track on geogrids", or provides a keyword list and asks what to do with it. This skill bridges keyword research and content brief production — it is the strategy layer between research and execution.
Manages persistent work state (briefs) for local SEO engagements. Automatically load this skill when starting work on a specific business or location, when a user says "resume," "continue," "pick up where we left off," or references a specific client or location by name. Also load when any tool call is about to be made for a business, that's the trigger to create or update a brief. Load when receiving output from a scheduled task.
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.