google-analytics-tool

name	google-analytics-tool
description	When the user wants traffic data, conversion tracking, user behavior on location pages, GBP traffic attribution, or geographic traffic patterns. Trigger on "Google Analytics," "GA4," "traffic," "conversions," "how many leads," "phone calls," "form submissions," "where is my traffic coming from," or "is my website converting."
metadata	{"version":"1.0.0","author":"Garrett Smith"}

Google Analytics (GA4) Tool

GA4 has an official MCP server from Google. When connected, use it for website traffic analysis, conversion attribution, and user behavior data. GA4 answers "what happens AFTER someone finds you."

When to Use GA4 vs Other Tools

You Need	Use GA4	Use Instead
Traffic to location pages	✅	—
Conversion tracking (calls, forms, bookings)	✅	—
Traffic source attribution (organic vs paid vs GBP)	✅	—
Geographic traffic patterns	✅	—
User behavior (bounce rate, engagement, time on page)	✅	—
GBP-specific traffic (via UTM)	✅	—
What keywords people searched to find you	❌ Very limited	GSC (query data)
Search rankings	❌	Local Falcon, Semrush
Backlinks	❌	Ahrefs