Engineer ideas to spread successfully using Heylighen's 4-stage memetic replication model (Assimilation → Retention → Expression → Transmission). Use this skill whenever someone wants to make an idea stick, spread, or survive in an organization or audience — e.g., "my idea isn't landing", "people keep forgetting this", "nobody is sharing it", "how do I get buy-in", "help me pitch this", "why isn't this spreading", "how do I make this go viral internally", "I need this to survive a meeting". Also use for diagnosing why a specific idea is dying (which of the 4 stages is failing) and prescribing targeted fixes. Grounded in Finkelstein's Memetics Compendium (2009).
Intelligent router for the memetics skill network. Uses Heylighen's A→R→E→T diagnostic (Assimilation → Retention → Expression → Transmission) to identify which stage of memetic replication is failing, then routes to the right specialized skill. Use whenever you have a memetics question or want to make an idea spread — especially "my idea isn't landing", "people forget it", "nobody is sharing it", "I want to build a movement", "should I try to spread this?", or any memetics question where you're not sure which skill to start with.
Map the ecosystem of reinforcing ideas around a concept. Identifies which memeplex an idea belongs to, what ideas support or compete with it, and what mimetic desire dynamics drive its carriers. Use when you need to understand the ideological landscape before spreading an idea, or when you want to understand why an idea is thriving or dying. Trigger on: "What's the memeplex around this?", "What ideas compete with mine?", "Why does this idea keep coming back?", "Map the idea ecosystem", "What's reinforcing this narrative?"
Adapt memetics playbooks to specific application domains (personal branding, product launches, social movements, etc.). Takes general memetics strategy and tailors it to domain-specific contexts, metrics, and tactics. [NEEDS SOURCE MATERIAL] Source provides brief examples of three domains but doesn't fully detail the domain-specific playbooks. Each domain needs detailed expansion.
Design and implement tactics to strengthen a network's resistance to unwanted memes and supermeme traps. Standalone defensive skill for teams, organizations, or networks wanting to build critical thinking and memetic resilience. [NEEDS SOURCE MATERIAL] Source describes immunity-building goal but doesn't detail the full implementation methodology, frequency, or specific frameworks to teach.
Classify a raw idea or concept into its memetic type (meme, antimeme, supermeme, or cliche). Use this skill when you have an idea and need to understand its spreading properties, or when you're evaluating whether an idea will naturally transmit or face resistance. Trigger on: "What type of meme is this?", "Will this spread?", "Is this a good idea to promote?", "Classify this idea", "What kind of meme is X?"
Create optimized viral content variants from a core idea. Takes a message and produces 2-5 shareable content pieces using proven memetic tactics: villain narratives, emotional activation, lightweight format, niche targeting. Output is ready-to-post content with transmissibility assessment.
Create a phased strategy for spreading your idea. For antimemes: dark forest → coordinated emergence → tipping point. For memes: viral content tactics. Takes all prior analysis (classification, fitness, network, champions) and produces a concrete action plan with phases, milestones, and tactical steps.