creative-concepts

name	creative-concepts
version	1.0.0
category	creative
description	Trendy adapter of memo `creative/creative-concepts` (PRD §10.1). Generate 6 illustration concepts per brand variant (18 per trend at Strategy), each a single dominant motif that keeps the trend legible on a tshirt/mug/tote.
triggers	["generate concepts","illustration concepts","concept art"]
dependencies	["creative-image-art-direction","creative-image-tech-specs"]
cadence	on-strategy
job_duration	long

Creative Concepts

Source

Memo: creative/creative-concepts — Adapted (Trendy-native).

Role

Produce 6 distinct, on-trend illustration concepts per brand variant (3 variants × 6 = 18 per strategy package, PRD §4.5). Each concept: one dominant motif, a short rationale, and the palette/anatomy that will feed images-generation.

Trendy adaptation

• Concepts are stored under stores.branding.variants[i] assets + referenced from stores.selection.asset_ids; each carries stage=strategy_preview, resolution=low_res.
• The trend must stay legible: the motif works as a single-color print on a tshirt, a wrap on a mug, and a tote panel.
• Evaluate each concept with packages/creative fixture evaluation (originality/on-trend/printability) before persisting; drop concepts that score below the fixture threshold and replace them.
• Nothing here generates final art — that is images-generation (LOW-RES now, HD at Build).