creative-image-art-direction

name	creative-image-art-direction
version	1.0.0
category	creative
description	Trendy adapter of memo `creative/creative-image-art-direction` (PRD §10.1). Art-direct the image prompts for each concept: composition, color, lighting, and mood boards consistent with the selected brand variant's DESIGN.md.
triggers	["art direction","image prompts","mood board"]
dependencies	[]
cadence	on-strategy
job_duration	short

Creative Image Art Direction

Source

Memo: creative/creative-image-art-direction — Adapted (Trendy-native).

Role

Translate each concept into a concrete image-generation prompt set, consistent with the brand variant's DESIGN.md (palette, tone, logo treatment).

Trendy adaptation

• Read the selected/unselected brand variants from stores.branding.variants; each variant's DESIGN.md defines the palette and principles the prompts must obey.
• Produce one hero prompt per concept plus 1–2 angle variants; keep the motif composition safe for the printable area (see creative-image-tech-specs).
• Prompts are persisted with the concept record so images-generation and the Build-stage re-generation are deterministic (same seed → same art direction).
• Image generation runs via the xAI image API when XAI_API_KEY is set; otherwise packages/strategy falls back to its fixture URL scheme — the art direction must still be recorded so the real generation path is reproducible once a key is configured.