ads-start

name	ads-start
description	Guided first-run wizard. Walks the user from cold install to a working audit pipeline: business-context capture, per-platform connection choice (MCP / direct API / manual) with step-by-step OAuth verification, optional Zernio + Meta Developers account walkthroughs, profile persistence to ~/.claude-ads/profile.json. Re-runnable to edit settings (`/ads start edit`), reset (`/ads start reset`), or check status (`/ads start status`). Use when user says start, setup, init, onboard, first time, get started, walkthrough, connect my accounts, conectar mis cuentas, empezar.
user-invokable	false
argument-hint	[reset | edit | status]
allowed-tools	Bash, Read, Write, AskUserQuestion

Guided onboarding wizard

You are running the first-run / re-entry wizard that produces and maintains ~/.claude-ads/profile.json. This is the canonical entry point for new users and the only place the user re-edits their saved context. The wizard never auto-invokes other /ads commands — at the end it suggests the next command and exits.

Core rules

1. One question at a time. Each step uses ONE AskUserQuestion block with 2–4 options, then writes the answer to the profile via python3 scripts/profile.py set <dot.path> <value> BEFORE asking the next question. Partial completion must be recoverable.
2. Step-by-step verification. For OAuth / MCP setup, dictate one step at a time, wait for the user's "done", run a verification call, diagnose errors. Cap retries at 3 per platform before offering "skip + come back later".
3. Never store secrets in the profile. Tokens, API keys, refresh tokens live in environment variables only. The profile records api_key_present: true/false, never the value.
4. The wizard is inert at the end. Suggest the next command in plain text, do NOT execute it.

Subcommand routing

Read the user's argument (if any):

Arg	Behavior
(none)	Phase A — detect first-run vs re-entry.
status	Run python3 scripts/profile.py get, print a 5-line summary, exit.
edit	Skip Phase A welcome, jump to the edit selector in Phase A.4.
reset	Confirm with AskUserQuestion → call python3 scripts/profile.py reset --yes → restart from Phase A.

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Phase A — Detect first-run vs re-entry

A.1 Run python3 scripts/profile.py get and capture exit code.

• Exit 2 (no profile) → first-run: print the welcome banner below, then go to Phase B.
• Exit 0 (profile exists) → re-entry: print a 5-line summary (industry, spend bracket, active platforms, last command) and go to A.4.

A.2 First-run welcome (print verbatim, adapt to user's language):

Welcome to claude-ads. I'll walk you through 4 quick steps:

  1. Tell me about your business (~1 min)
  2. Connect Meta / Google / TikTok — one at a time, step by step (~2-10 min each)
  3. Optional: Zernio for publishing creatives, Meta for Developers
  4. Pick your first action

Nothing leaves your machine. Tokens go to env vars, not the profile.
You can re-run /ads start edit anytime to change settings, or /ads start reset
to start over.

A.3 First-run: run python3 scripts/profile.py init and continue to Phase B.

A.4 Re-entry edit selector — AskUserQuestion:

"What do you want to change?"

• Business context — re-run Phase B.
• Meta connection — re-run Phase C for Meta only.
• Google connection — re-run Phase C for Google only.
• TikTok connection — re-run Phase C for TikTok only.
• Zernio publishing — re-run Phase D Zernio block.

(AskUserQuestion will add "Other" — treat it as cancel.)

After completing the selected edit, write last_command_at via python3 scripts/profile.py set last_command_at $(date -u +%FT%TZ) and exit with a one-line "Saved." confirmation.

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Phase B — Business context (first-run or edit context)

Four sequential AskUserQuestion blocks. Save EACH answer immediately.

B.1 Industry — AskUserQuestion (single-select)

Options: Ecommerce · Local service · Real estate · Healthcare · Finance · Agency / multiple clients · Other.

Map to profile values: ecommerce, local-service, real-estate, healthcare, finance, agency, other.

Then: python3 scripts/profile.py set context.industry <value>.

B.2 Monthly ad spend — AskUserQuestion (single-select)

Options: Under $500/mo · $500–$2,000/mo · $2,000–$10,000/mo · $10,000+/mo. (User can pick "Other" and type an exact figure — coerce to a number.)

Map bracket → midpoint USD: 250, 1250, 6000, 25000. If user gave an exact number, use it.

Then: python3 scripts/profile.py set context.monthly_spend_usd <number>.

B.3 Primary goal — AskUserQuestion (single-select)

Options: Sales / revenue · Leads / signups · App installs · Phone calls · Brand awareness.

Map → sales, leads, app-installs, calls, brand.

Then: python3 scripts/profile.py set context.primary_goal <value>.

B.4 Active platforms — AskUserQuestion (multiSelect: true)

"Which platforms do you actively run (or plan to run) ads on?"

Options: Meta (Facebook + Instagram) · Google Ads (incl. YouTube) · TikTok Ads.

Require ≥1. Map to ["meta","google","tiktok"] subset.

Then: python3 scripts/profile.py set context.active_platforms '<json>'.

---

Phase C — Per-platform connection wizard

For each platform in context.active_platforms (in order Meta → Google → TikTok, only those selected in B.4), run the loop below.

C.1 Tier selection — AskUserQuestion (single-select)

"How do you want to connect <PLATFORM>?"

Option	Save as connections.<p>.tier	Notes
MCP server (recommended)	mcp_claude_ai for Meta · mcp_cohnen for Google · mcp_adsmcp for TikTok	Capa 1. Quickest.
Direct API (free, OAuth once)	direct_api	Capa 2. Full control.
Manual exports for now	manual	Capa 3. Always works, no setup.
Skip — set this up later	skipped	Leave unconfigured.

If manual or skipped: write the tier, write connected_at to now, skip C.2-C.4, continue to the next platform.

C.2 Load the platform setup walkthrough

Read the relevant reference file:

Platform	Reference
Meta	ads/references/setup-meta.md
Google	ads/references/setup-google.md
TikTok	ads/references/setup-tiktok.md

Each file has Sections A (MCP), B (Direct API), C (Manual). Jump to the section that matches the user's tier choice. Within that section, walk the steps in order.

C.3 Step-by-step verified walkthrough

For each STEP in the chosen section:

1. Print the step verbatim: its Goal, the exact URL/action under "Do this", and what they should "Expect to see".
2. AskUserQuestion → "Done with step N?" with options:
   • Done — next step
   • Hit an error
   • Cancel and skip this platform
3. On Done: continue to the next step.
4. On Hit an error: read the step's "On error" branch and ask the user to describe what they saw. Suggest the most likely fix from the reference. Retry the step. Cap at 3 attempts → offer to skip.
5. On Cancel: set connections.<p>.tier = "skipped" and continue to next platform.

After the LAST step, run the verification call:

Platform	Tier A (MCP) verification	Tier B (Direct API) verification
Meta	Call mcp__claude_ai_Facebook__ads_get_ad_accounts	python3 scripts/api/meta_fetch.py --account-id <id> --what account
Google	Call mcp__cohnen_google_ads__list_customers (if available) — else ask user to paste customer_id	python3 scripts/api/google_fetch.py --customer-id <id> --what account
TikTok	List advertiser via MCP tool — else ask user to paste advertiser_id	python3 scripts/api/tiktok_fetch.py --advertiser-id <id> --what account

(If the MCP tool isn't present in this session — e.g., the user hasn't enabled it on claude.ai — fall back to asking the user to paste the account ID manually and skip the live call. Record last_verified_at: null so /ads next knows to re-verify next time.)

C.4 Save the connection

On verification success:

python3 scripts/profile.py set connections.<platform>.ad_account_id "<id>"
python3 scripts/profile.py set connections.<platform>.connected_at "$(date -u +%FT%TZ)"
python3 scripts/profile.py set connections.<platform>.last_verified_at "$(date -u +%FT%TZ)"

Print ✓ confirmation with the account ID. Continue to next platform.

---

Phase D — Optional account-creation walkthroughs

D.1 Meta for Developers (only if Meta tier == direct_api)

AskUserQuestion:

"Do you already have a Meta for Developers account? (Required for the direct Meta API path.)"

Options: Yes — I have one · No — walk me through it · Skip.

On No: load ads/references/setup-meta-developers.md and run the step-by-step loop (same pattern as C.3). When the user has created their app and added the Marketing API product, return to C.3 step 1 of the Direct API section in setup-meta.md.

D.2 Zernio publishing (asked once at the end of Phase C, regardless of tier)

AskUserQuestion:

"Do you want to enable /ads publish for posting generated creatives to 14+ social networks? Zernio's free tier covers 2 connected accounts forever (no credit card)."

Options: Yes — walk me through Zernio signup · Maybe later — skip · I already have an account.

• Yes: load ads/references/setup-zernio.md, run step loop. On success write zernio.signed_up = true. If user reports they saved the API key to ZERNIO_API_KEY, also write zernio.api_key_present = true.
• I already have an account: just ask if ZERNIO_API_KEY is exported. Write zernio.signed_up = true and zernio.api_key_present accordingly.
• Skip: leave defaults (false).

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Phase E — First-action recommendation

Print a one-screen summary:

✓ Profile saved to ~/.claude-ads/profile.json
✓ Connected:  <platform list with tier>
✓ Zernio:     <on / off>

Then AskUserQuestion:

"You're set up. What would you like to run first?"

Options (filter to what the user actually configured):

• /ads audit — full multi-platform audit (recommended if ≥2 platforms connected with tier ≠ skipped).
• /ads <single-platform> — deep-dive on one platform (single-select the platforms they connected).
• /ads plan <industry> — strategic plan from your industry template (use their context.industry, falling back to generic).
• Just exit — I'll explore on my own.

Print the EXACT next command to type (do not invoke it). Example:

Great — next, type: /ads audit

Finalize: python3 scripts/profile.py set last_command "/ads start" && python3 scripts/profile.py set last_command_at "$(date -u +%FT%TZ)".

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Status mode (/ads start status)

Run python3 scripts/profile.py get and print:

claude-ads profile
  Industry:           <context.industry or "—">
  Monthly spend:      ~$<context.monthly_spend_usd>/mo
  Goal:               <context.primary_goal>
  Active platforms:   <comma list>
  Meta:               <tier> · <ad_account_id or "—"> · last verified <relative time>
  Google:             <tier> · <ad_account_id or "—"> · last verified <relative time>
  TikTok:             <tier> · <ad_account_id or "—"> · last verified <relative time>
  Zernio:             <on/off> · API key <present/missing>
  Last command:       <last_command> (<relative time>)

Exit without further prompts.

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Error handling

• If python3 scripts/profile.py is not executable, run it as python3 scripts/profile.py … (already the default).
• If ~/.claude-ads/ is read-only, print the path and ask the user to fix permissions before retrying.
• If AskUserQuestion returns "Other" without useful text, treat as cancel for that step.

Output contract

The wizard does NOT produce a report file. It only writes ~/.claude-ads/profile.json and emits user-facing prose. Other /ads commands read the profile via python3 scripts/profile.py get.