marketing-brand-review

name	marketing-brand-review
description	Audit brand consistency across digital channels, messaging, and visual identity. Triggers on "review our brand", "brand audit", "check brand consistency", "how consistent is our branding"
metadata	{"openclaw":{"tags":["marketing","brand","audit"]}}

Brand Review

When the user asks to review or audit their brand presence:

Step 1: Identify scope

Determine what to review:

• Full audit: all digital channels and touchpoints
• Channel-specific: single channel (website, social, email, ads)
• Competitive: brand positioning relative to competitors
• Messaging: tone, voice, and value proposition consistency

Ask the user for:

• Brand name and primary website URL
• Any brand guidelines document or key brand attributes
• Specific channels or competitors to include
• Known pain points (if any)

Step 2: Gather brand presence data

Use capability_execute with capabilityId "research.web_search" to collect:

1. Company website homepage, about page, and key landing pages
2. Social media profiles (LinkedIn, Twitter/X, Instagram, Facebook, YouTube)
3. Recent blog posts and content marketing (last 90 days)
4. Press mentions and media coverage (last 90 days)
5. Job postings (messaging reflects employer brand)
6. App store listings or product pages (if applicable)
7. Customer review sites (G2, Capterra, Trustpilot)

Step 3: Competitive context

Use capability_execute with capabilityId "enrichment.lookup_company" to pull:

• Industry classification and market positioning
• Company size and growth signals
• Known competitors

Use capability_execute with capabilityId "research.web_search" to compare:

• Top 2-3 competitor brand presentations
• Differentiation clarity relative to competitors
• Visual and messaging distinctiveness

Step 4: Internal signal check (if available)

Use capability_execute with capabilityId "chat.search_messages" to find:

• Internal discussions about brand (last 60 days)
• Customer feedback mentioning brand perception
• Marketing team notes on brand updates or refreshes

Step 5: Evaluate brand dimensions

Score each dimension on a 1-5 scale:

1. Visual consistency: logo usage, color palette, typography, imagery style
2. Voice and tone: writing style consistency across channels
3. Value proposition clarity: is the core message clear and consistent?
4. Differentiation: does the brand stand apart from competitors?
5. Audience alignment: does the brand speak to the target audience?
6. Channel coherence: do all channels tell the same story?
7. Recency: is content fresh and current?

Step 6: Synthesize findings

Identify the strongest and weakest brand dimensions. Prioritize recommendations by impact and effort.

Output Format

Brand Review: [Brand Name]

Overall Brand Health Score: X/5

Executive Summary 2-3 sentence assessment of current brand state and the single most important action to take.

Channel Inventory

Channel	URL	Active	On-Brand	Notes
Website	url	Yes/No	Strong/Moderate/Weak	key observation
LinkedIn	url	Yes/No	Strong/Moderate/Weak	key observation
Twitter/X	url	Yes/No	Strong/Moderate/Weak	key observation

Brand Dimension Scores

Dimension	Score	Assessment
Visual Consistency	X/5	one-line finding
Voice & Tone	X/5	one-line finding
Value Proposition	X/5	one-line finding
Differentiation	X/5	one-line finding
Audience Alignment	X/5	one-line finding
Channel Coherence	X/5	one-line finding
Recency	X/5	one-line finding

Strengths

• 3-5 things the brand does well with specific examples

Gaps & Inconsistencies

• Specific inconsistencies found across channels
• Messaging misalignment examples
• Visual identity drift examples

Competitive Positioning

• How the brand compares to 2-3 key competitors
• Differentiation opportunities identified

Prioritized Recommendations

Priority	Recommendation	Impact	Effort
1	specific action	High/Medium/Low	High/Medium/Low
2	specific action	High/Medium/Low	High/Medium/Low
3	specific action	High/Medium/Low	High/Medium/Low

Sources

• List all sources reviewed with links