菜单
Hotel competitive intelligence and market positioning. Use when the user asks about 'comp set analysis', 'competitor rates', 'market positioning', 'new supply impact', 'competitor renovations', 'rate shopping', 'SWOT analysis', or benchmarking against competing properties.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | competitive-intelligence |
| description | Hotel competitive intelligence and market positioning. Use when the user asks about 'comp set analysis', 'competitor rates', 'market positioning', 'new supply impact', 'competitor renovations', 'rate shopping', 'SWOT analysis', or benchmarking against competing properties. |
| metadata | {"version":"1.0.0","author":"HospitalityOS"} |
Competitive intelligence and market positioning framework for hotel revenue and asset management.
Reference ../DATA_ACQUISITION_PROTOCOL.md for source verification and refresh cadence.
Required inputs: comp set hotel websites, OTA listings, STR data, social media activity, press releases, local news, sales team intel.
Tier 1 (Cloud/Search): Gmail for STR reports; web search for news/press releases; public databases.
Tier 2 (Browser): Manual scrape of comp set websites, OTA rate pages (Marriott.com, Hilton.com, Booking.com), STR portal direct access.
Tier 3 (User-Provided): Comp set hotel names and markets, uploaded STR data, anecdotal sales intel, meeting planner feedback.
Establish property profile: target comp set names, market classification (urban/resort/airport/suburban), positioning tier (upper-upscale/upscale/upper-midscale), demand drivers, seasonal patterns.
Adapt output depth and format by role:
Rate Intelligence Track Best Available Rate (BAR) by room type for each comp set property across channels (direct booking, OTA, GDS). Flag rate changes >5% month-over-month; note channel mix shifts (e.g., OTA rate compression signaling occupancy pressure).
Package & Promotion Tracking Monitor active packages, seasonal promotions, bundled offers (breakfast, parking, spa credits). Identify differentiation gaps and upsell opportunities.
Capital & Renovation Monitoring Track announced/in-progress renovations, PIP completions, brand conversions. These shift competitive positioning for 12–24 months; note supply disruption windows.
Leadership Changes Flag new GM or DOSM appointments at comp set properties; often signal strategy shifts or brand repositioning.
Group Business Intelligence Track wins/losses from shared RFP markets; gather meeting planner feedback on competitor offerings, proposal competitiveness, service gaps.
Digital Presence Benchmark website quality, OTA listing optimization, metadata completeness, social media engagement, guest review sentiment.
Market Conditions Monitor local economic indicators, new supply announcements (under-construction hotels), demand drivers (convention bookings, airport traffic, events), competitive rate environment.
Maintain a living SWOT analysis for each comp set property (Strengths, Weaknesses, Opportunities, Threats). Update quarterly or after significant events (renovations, leadership changes, rate moves). Use to inform positioning strategy and counter-moves.
HospitalityOS™ is a trademark of HospitalityOS. This skill is part of the Hotel Intelligence Suite.
Hotel sales pipeline and group business management. Use when the user asks about 'group pipeline', 'RFP response', 'displacement analysis', 'catering proposal', 'sales production report', 'total revenue contribution', 'tentative blocks', or any hotel sales and events management task.
Hotel forecasting and budget modeling. Use when the user asks to 'build a forecast', 'create a hotel budget', 'reforecast revenue', 'project GOP', 'model occupancy scenarios', 'forecast F&B revenue', 'labor forecast', or any forward-looking financial projection for a hotel.
Hotel revenue management and dynamic pricing analysis. Use when the user asks about 'rate optimization', 'STR benchmarking', 'RevPAR analysis', 'pickup pace', 'compression night pricing', 'channel mix', 'displacement analysis', or any room pricing and demand strategy question for a hotel property.
Hotel sales and marketing content generation. Use when the user asks to 'write a group proposal', 'draft an RFP response', 'create marketing email', 'social media content for hotel', 'OTA listing optimization', 'press release', 'wedding package brochure', or any hotel sales/marketing collateral.
Hotel owner and asset manager reporting. Use when the user asks to 'build an owner report', 'quarterly business review', 'asset manager update', 'investor report', 'management report', 'capital planning report', or any reporting package for hotel ownership groups.
Hotel P&L variance analysis and financial reporting. Use when the user asks about 'P&L variance', 'budget variance', 'flash report', 'CPOR analysis', 'flow-through', 'departmental P&L', 'labor cost analysis', or any hotel financial performance reporting.
