Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, or deciding transactional vs marketing.
Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, or deciding transactional vs marketing.
Email Best Practices
Guidance for building deliverable, compliant, user-friendly emails.
New app?
Start with the Catalog to plan which emails your app needs (password reset, verification, etc.), then set up Deliverability (DNS authentication) before sending your first email.
Spam issues?
Check Deliverability first—authentication problems are the most common cause. Gmail/Yahoo reject unauthenticated emails.