Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes,…
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when…
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would…
Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on…
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency…
Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI…
Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days…