google-ads-workflow

name	google-ads-workflow
description	Use for complete, end-to-end advertising workflows that span multiple skills — full account audits with action plans, campaign launches with verification, optimization cycles, or any multi-step advertising process. Trigger when the task requires analysis AND changes AND verification, or when the user wants a complete workflow rather than a single answer.

Google Ads Workflow — Skill Composition

This meta-skill chains MiniAgent's specialized skills into complete workflows.

REQUIRED BACKGROUND

You MUST understand all 5 core skills before using this skill:

• google-ads-analysis — data analysis and GAQL
• google-ads-audit — systematic 7-dimension evaluation
• google-ads-write — safe write operations (CEP protocol)
• google-ads-math — PPC calculations
• google-ads-mcp — API connectivity

Workflow 1: Complete Account Audit

Step 1: [google-ads-analysis] Pull account-level metrics
Step 2: [google-ads-audit] Run 7-dimension audit framework
Step 3: [google-ads-math] Calculate opportunity cost of issues found
Step 4: OUTPUT → docs/miniagent/audits/YYYY-MM-DD-<account>-audit.md
Step 5: OUTPUT → docs/miniagent/plans/YYYY-MM-DD-<account>-optimization.md

Workflow 2: Campaign Optimization Cycle

Step 1: [google-ads-analysis] Identify underperforming campaigns
Step 2: [google-ads-analysis] Pull search terms for wasted spend
Step 3: [google-ads-math] Calculate impact of proposed changes
Step 4: [google-ads-write] CEP: Add negative keywords
Step 5: [google-ads-write] CEP: Adjust budgets
Step 6: [google-ads-analysis] Postcheck — verify changes
Step 7: OUTPUT → optimization summary with before/after metrics

Workflow 3: New Campaign Launch Checklist

Step 1: [google-ads-math] Calculate target CPA/ROAS from business goals
Step 2: [google-ads-analysis] Competitive landscape via auction insights
Step 3: CHECKLIST:
  □ Campaign structure defined (brand/non-brand/competitor)
  □ Keyword lists built with proper match types
  □ Negative keyword lists created (universal + industry-specific)
  □ Ad copy written (3 headlines, 2 descriptions minimum)
  □ Extensions configured (sitelinks, callouts, structured snippets)
  □ Conversion tracking verified
  □ Budget set with daily/monthly caps
  □ Bid strategy selected with rationale
  □ Geographic targeting configured
  □ Device adjustments set
Step 4: [google-ads-write] CEP: Implement campaign
Step 5: [google-ads-analysis] Day-1 verification check

Workflow 4: Weekly Reporting

Step 1: [google-ads-analysis] Pull last 7 days vs prior 7 days
Step 2: [google-ads-math] Calculate WoW changes for all key metrics
Step 3: [google-ads-analysis] Identify top 3 wins and top 3 concerns
Step 4: OUTPUT → formatted report with:
  - Executive summary (3 sentences)
  - Key metrics table (WoW comparison)
  - Top performers
  - Attention items
  - Recommended actions for next week

Context Isolation Rule

When chaining skills, each step should pass only the RELEVANT context to the next step. Do not carry the entire conversation history into write operations — pass only the specific campaign/ad group/keyword context needed for that change.