amazon-pro-skills

Triage an Amazon Account Health Rating (AHR) screenshot or text dump. Identifies which violations and metrics are pulling the rating down, prioritizes by point weight, and outputs a remediation order. Use when a user asks about Account Health, AHR, account health rating dropping, violations to address, or stabilizing a yellow or red account. Trigger phrases: "account health", "AHR", "violations", "policy strikes", "account at risk". Works with zero tools. the user pastes the AHR snapshot.

Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.

Audits AI-generated or AI-enhanced listing images against the 2026 Amazon disclosure and representation policy before submission. A 5-gate flow catches the issues that trigger suppression or a misrepresentation flag. Use when a user asks about AI image policy, AI photo rules, image suppression, or 2026 image compliance. Trigger phrases: "AI image Amazon policy", "AI generated photos listing", "image suppression AI", "Amazon AI image rules 2026". Works with zero tools.

Optimize a listing for Amazon's AI shopping assistants (Rufus on the web, Alexa+ on devices, and the COSMO ranking layer behind them). Rewrites bullets as question answers, completes the Attributes section, models voice query anatomy, and reinforces with review-language. Use when a user asks about Rufus, Alexa+, AI shopping, AI-driven search, COSMO, conversational shopping, question-style queries, voice shopping, voice search, smart speaker discovery, or conversational query optimization. Trigger phrases. "Rufus", "Alexa+", "AI shopping", "AI search", "COSMO", "conversational query", "question answering", "voice shopping", "Alexa search", "voice query", "smart speaker", "conversational shopping". Works with zero tools.

Build the optimal 250-byte Amazon backend search term string. Collects every candidate keyword, removes anything already indexed in the title and bullets, strips duplicates and Amazon-prohibited terms, prioritizes by search value, and packs the field to the byte limit. Use when a user asks about backend keywords, search terms, the hidden keyword field, generic keywords, "Search Terms" in the listing back end, or wants to fix wasted backend space. Trigger phrases: "backend keywords", "search terms field", "hidden keywords", "250 bytes", "generic keywords". Works with zero tools. the user pastes the current title, bullets, and any keyword list.

Turn Amazon Brand Analytics reports into decisions. Reads Search Query Performance, Search Catalog Performance, Market Basket, Repeat Purchase, and Top Search Terms exports, and converts them into ranked actions. Use when a user pastes or describes Brand Analytics data, asks about Search Query Performance, SQP, market basket analysis, search frequency rank, click share, conversion share, repeat purchase behavior, or wants to know what their Brand Analytics is telling them. Trigger phrases: "brand analytics", "SQP", "search query performance", "market basket", "click share", "conversion share", "repeat purchase". Works with zero tools. the user pastes the report data.

Guide a seller through Amazon Brand Registry enrollment and turn the benefits into action. Covers trademark requirements, the enrollment steps, and how to use Brand Registry tools once approved (A+ Content, Stores, Sponsored Brands, Brand Analytics, Project Zero, Transparency, brand protection). Use when a user asks about Brand Registry, enrolling a brand, trademark requirements for Amazon, protecting a brand, or unlocking brand-only features. Trigger phrases: "brand registry", "enroll my brand", "trademark for amazon", "brand protection", "gated brand features". Works with zero tools.

Plan Amazon Brand Tailored Promotions. targeted discounts sent to specific shopper audiences such as repeat customers, recent customers, brand followers, cart abandoners, and high-spend shoppers. Picks the right audience, the right discount depth, and the right goal for each promotion. Use when a user asks about Brand Tailored Promotions, targeting past customers with a discount, re-engaging repeat buyers, rewarding brand followers, or winning back lapsed customers. Trigger phrases: "brand tailored promotions", "BTP", "target repeat customers", "win back customers", "brand follower discount". Works with zero tools. the user describes their brand and audience sizes.

Diagnose why a listing is losing the Amazon Buy Box (Featured Offer) and build a plan to win it back. Covers seller-health signals, pricing relative to the competing offer, fulfillment method, stock, and account metrics. Use when a user asks why they lost the Buy Box, how to win the Featured Offer, why a reseller is beating them, or why their own listing shows another seller's offer. Trigger phrases: "buy box", "featured offer", "lost the buy box", "win the buy box", "buy box percentage", "another seller has my listing". Works with zero tools. the user describes the offer and account state.

Detect and fix silent Amazon category re-noding. When Amazon quietly moves listings to incorrect browse-tree nodes, sales drop sharply because the listing now ranks against the wrong queries. This skill audits the nodes, identifies the wrong placements, and writes the browse-node correction case for Seller Central. Use when a user notices a sudden sales drop with flat ad spend, a listing in the wrong browse category, or wonders why their product is not showing up for the right keywords. Trigger phrases: "category", "browse node", "wrong category", "re-noded", "sales dropped no reason", "browse tree". Works with zero tools.

Guide a seller through getting ungated in a restricted Amazon category or brand. Identifies what is gated, what documents Amazon wants, how to source a compliant invoice, and how to submit an approval request that passes the first time. Use when a user asks about ungating, restricted categories, getting approved to sell a category or brand, gated products, or an approval request that was denied. Trigger phrases: "ungating", "restricted category", "get approved to sell", "gated", "category approval", "brand approval", "invoice for ungating". Works with zero tools.

Defend Amazon chargebacks and A-to-z claims within the 3-day A-to-z response window. Identifies the claim type, builds the evidence packet (tracking, signature, messaging history, fulfillment proof), and writes the response narrative Amazon's case reviewers read for. Use when a user asks about chargebacks, A-to-z claims, INR (item not received), SNAD (significantly not as described), payment disputes, or defending an order claim. Trigger phrases: "chargeback", "A-to-z claim", "INR", "SNAD", "dispute", "buyer claim", "order defense". Works with zero tools. the user pastes the claim text and order data.

Run a full competitor analysis for an Amazon product. Compares listings, pricing, images, reviews, ratings, and ad presence against direct competitors, finds the weaknesses to exploit and the strengths to neutralize, and outputs a prioritized attack plan. Use when a user asks to analyze competitors, compare their listing to a rival, find a competitor's weak spots, understand why a competitor outranks them, or plan how to beat a specific ASIN. Trigger phrases: "competitor analysis", "analyze my competition", "beat this competitor", "why is this ASIN ranking", "compare my listing". Works with zero tools. the user pastes competitor listing details and reviews.

Plan Amazon coupons that lift conversion without leaking margin. Decides between percentage and dollar-off coupons, sets the right discount depth, picks the goal (launch, conversion lift, review velocity, stock clearance), and checks the math against fees and margin. Use when a user asks about coupons, the green coupon badge, percentage vs dollar off, coupon discount depth, or whether a coupon is worth running. Trigger phrases: "coupon", "coupon strategy", "coupon badge", "percentage off coupon", "dollar off coupon". Works with zero tools. the user provides price, cost, and fees.

Decide which Amazon deal type to run, when, and whether it will pay off. Compares Lightning Deals, Best Deals, Prime-exclusive discounts, and coupons, checks the deal fee against the expected lift, and times the deal to an event. Use when a user asks about running a deal, Lightning Deals, Best Deals, Prime Day or event deals, deal fees, or whether a deal is worth it. Trigger phrases: "lightning deal", "best deal", "should I run a deal", "deal fee", "prime day deal", "deal strategy". Works with zero tools. the user provides price, cost, and goal.

Plan and optimize Amazon Sponsored Display campaigns. Covers product targeting, audience targeting, retargeting views and purchases, and creative choices, and matches each tactic to a funnel goal. Use when a user asks about Sponsored Display, SD campaigns, product targeting, audience targeting, retargeting on Amazon, defending a listing, or attacking a competitor ASIN with ads. Trigger phrases: "sponsored display", "SD ads", "display ads", "product targeting", "audience targeting", "retargeting", "competitor targeting". Works with zero tools. the user describes the product and goal.

Calculate the full Amazon FBA fee stack and the true net profit and margin for a product, and compare FBA versus FBM on cost. Walks the referral fee, the FBA fulfillment fee by size tier and weight, dimensional weight, monthly and Q4 storage, long-term storage risk, inbound shipping, removal fees, and the optional cost lines, then returns net profit, net margin, and break-even ACoS. Use when a user asks to calculate FBA fees, profit per unit, net margin, break-even, whether a product is profitable, fulfillment cost, shipping cost, dimensional weight, storage fees, inbound shipping, removal fees, or to compare FBA versus FBM. Trigger phrases. "FBA calculator", "FBA fees", "profit per unit", "net margin", "break-even", "is this profitable", "shipping calculator", "fulfillment cost", "FBA vs FBM", "dimensional weight", "storage fees", "inbound shipping", "removal fees". Works with zero tools. the user provides price, cost, dimensions, weight, and rates.

Prepare an FBA shipment correctly so it is not rejected, delayed, or charged prep fees at the warehouse. Covers labeling, polybagging, suffocation warnings, bundle and set prep, expiration dating, box weight and dimension limits, and the shipment plan itself. Use when a user asks about FBA prep, shipping inventory to Amazon, labeling units, polybag requirements, prep requirements, a shipment that was rejected, or unplanned prep fees. Trigger phrases: "FBA prep", "ship to Amazon", "FBA labeling", "polybag", "shipment plan", "prep requirements", "shipment rejected". Works with zero tools.

Audit Amazon Payments report for fee errors. Finds incorrect FBA fulfillment fees (wrong size tier), missing referral fee credits on refunds, duplicate charges, and FBA storage discrepancies, and produces an FBA fee-discrepancy case packet per finding. Use when a user asks about Amazon fee errors, overcharged fees, wrong size tier, missing referral refunds, fee audit, or Payments report analysis. Trigger phrases: "fee audit", "overcharged", "wrong fee", "size tier error", "referral fee refund", "payments report", "FBA fee dispute". Works with zero tools. the user pastes Payments report rows.

Compare Amazon inbound shipment placement options (minimal-split vs Amazon- optimized split, partial-split, optional unified inventory) given SKU dimensions, units, and destination forecast. Returns the lowest landed cost per unit. Use when a user asks about STA (Send to Amazon), inbound placement fees, shipment splits, fulfillment center routing, or inbound shipping optimization. Trigger phrases: "STA", "inbound placement", "shipment split", "placement fee", "fulfillment center routing". Works with zero tools.

Plan Amazon FBA inventory end to end. Calculates reorder timing and quantity, safety stock, week-by-week days of cover, builds a 12-week PO schedule, applies ASIN-level restock limits and seasonal multipliers, watches the IPI score levers, and surfaces stranded and aged inventory. Use when a user asks about restocking, when to reorder, how much to order, running out of stock, the IPI score, restock limits, ASIN restock limit, days of cover, 90-day forecast, restock schedule, long-term storage fees, aged inventory, or stranded inventory. Trigger phrases. "inventory management", "when to reorder", "restock", "safety stock", "IPI score", "stockout", "aged inventory", "long-term storage", "reorder schedule", "forecast", "days of cover", "ASIN restock limit". Works with zero tools. the user provides sales rate and lead times.

Build a complete Amazon keyword set for a product and sort it into a usable map. generates seed keywords, expands by intent, classifies by funnel stage and relevance, and assigns each keyword a placement (title, bullets, backend, PPC). Use when a user asks for keyword research, keyword ideas, what keywords to target, long-tail keywords, search terms to rank for, or how to map keywords to a listing. Trigger phrases: "keyword research", "keyword ideas", "what keywords", "long tail keywords", "keywords for my listing", "keyword map". Works with zero tools. the user describes the product and audience.

Build a complete Amazon product launch plan. the 30-day runway from go-live to established rank. Sequences the pre-launch checklist, the review ramp, the ad and deal cadence, the price strategy, and the daily and weekly milestones that turn a new listing into a ranking product. Use when a user asks how to launch a product on Amazon, a launch plan, a launch strategy, a launch checklist, a product launch timeline, or how to rank a new product. Trigger phrases: "launch plan", "launch strategy", "how to launch", "product launch", "launch checklist", "launch runway", "rank a new product". Works with zero tools.

Plan a complete Amazon product image set that converts. Builds the shot list for the main image and the gallery, designs each infographic, plans lifestyle scenes, and sets the order so the gallery answers objections in sequence. Use when a user asks about listing images, the main image, the photo gallery, infographics, lifestyle images, image order, or what photos a listing needs. Trigger phrases: "listing images", "main image", "product photos", "image gallery", "infographics", "lifestyle images", "shot list". Works with zero tools. the user describes the product and its buyers.

Find and manage Amazon PPC negative keywords to cut wasted ad spend without blocking converting traffic. Reads a search term report, flags the terms draining budget, decides negative-exact versus negative-phrase, and protects valuable terms from being blocked by accident. Use when a user asks about negative keywords, wasted ad spend, search term reports, irrelevant clicks, high-ACoS terms, or cleaning up a PPC campaign. Trigger phrases: "negative keywords", "wasted ad spend", "search term report", "irrelevant clicks", "high ACoS terms", "clean up campaign". Works with zero tools. the user pastes the search term report.

Build or audit Amazon Sponsored Products campaigns, and layer dayparting on mature accounts. Mode A builds a campaign structure from scratch with keyword groups, match types, and starting bids from product margins. Mode B audits existing campaigns from a search term report and returns bid changes, negatives, and a graduation plan. An advanced dayparting appendix schedules bids and budgets by hour and day for accounts with enough data. Use when a user asks to build PPC campaigns, structure Sponsored Products, set ad bids, audit a campaign, fix ACoS, plan an auto and exact campaign structure, or dayparting, bid scheduling, ad scheduling by time of day, peak shopping hours, or wasted ad spend at low hours. Trigger phrases. "PPC campaign", "sponsored products", "campaign structure", "set bids", "audit my ads", "fix my ACoS", "auto and exact campaigns", "dayparting", "bid scheduling", "ad schedule", "time of day bidding", "peak hours", "budget by hour". Works with zero tools. the user provides margins, keywords, o

Plan a private-label product from idea to launch readiness. Covers product selection criteria, differentiation, supplier sourcing and sampling, unit economics, branding and packaging, and the pre-launch checklist. Use when a user asks about starting a private-label product, launching their own brand, going from idea to product, choosing a private-label product, or a private-label roadmap. Trigger phrases: "private label", "start a brand", "launch my own product", "private label roadmap", "from idea to product". Works with zero tools.

Design Amazon product bundles and multipacks that lift average order value and margin. Covers virtual bundles, physical bundles, multipacks, the right pairing logic, bundle pricing, and listing setup. Use when a user asks about bundling products, virtual bundles, multipacks, what to bundle, bundle pricing, raising average order value, or creating a set. Trigger phrases: "product bundle", "virtual bundle", "multipack", "what should I bundle", "bundle pricing", "raise AOV", "create a set". Works with zero tools.

Check an Amazon product for compliance and safety requirements before and after listing. Covers required certifications, labeling and warning requirements, restricted-substance rules, documentation Amazon may demand, and category-specific safety rules. Use when a user asks about product compliance, safety requirements, certifications, required labels or warnings, a compliance document request from Amazon, or whether a product is allowed. Trigger phrases: "product compliance", "safety requirements", "certifications", "compliance documents", "required labels", "is this product allowed". Works with zero tools.

Brief and plan Amazon product photography. Builds the photographer brief for the main image and gallery, specifies lighting, angles, props, and styling per shot, and plans the lifestyle and infographic source shots. Use when a user asks about product photography, a photo shoot, photographer brief, lighting setup, studio shots, or how to get photos taken for a listing. Trigger phrases: "product photography", "photo shoot", "photographer brief", "lighting setup", "studio shots", "photograph my product". Works with zero tools. For image strategy and gallery order, pair with amz-listing-images.

Analyze true Amazon profitability per ASIN and across a portfolio. Goes beyond per-unit fees to include advertising, returns, storage, promotions, and hidden fees, and finds where the real money is made and lost. Use when a user asks about profitability, true net profit, which products make money, why profit is lower than expected, portfolio profit analysis, or hidden fees eating margin. Trigger phrases: "profit analysis", "true profit", "net margin", "which products are profitable", "where is my money going", "hidden fees". Works with zero tools. the user pastes revenue, fee, and cost figures.

Builds a week-by-week Q4 restock plan from August through November with FBA inbound delay buffers, peak velocity multipliers, and FBM fallback triggers. Q4 is 30-40% of annual revenue and FBA receiving takes 2-3 weeks during peak. Standard restock math stocks out at the worst possible moment. Use when a user asks about Q4 planning, Black Friday inventory, or Prime Big Deal Days restock. Trigger phrases: "Q4 restock plan", "Black Friday inventory", "Prime Big Deal Days restock", "Christmas Amazon inventory", "FBM fallback for FBA". Works with zero tools.

Set up Amazon keyword rank tracking and interpret the movements. Defines which keywords to track, how to read a rank change, separates organic rank from ad placement, and turns ranking shifts into actions. Use when a user asks about rank tracking, keyword rankings, why a ranking dropped, organic position, tracking search position, or how to improve a keyword rank. Trigger phrases: "rank tracker", "keyword ranking", "rank dropped", "organic rank", "search position", "improve my ranking", "track rankings". Works with zero tools. the user provides their rank observations.

Build Amazon FBA reimbursement claims under the 2025 manufacturing-cost policy. Identifies eligible cases (lost units, warehouse-damaged units, customer-return losses, fee errors), assembles the cost-basis evidence Amazon now requires, and produces a claim packet per case within the 60-day window. Use when a user asks about FBA reimbursements, lost inventory claims, warehouse damage, the new reimbursement policy, manufacturing cost evidence, or unrecovered refunds. Trigger phrases: "reimbursement", "FBA claim", "lost inventory", "warehouse damage", "manufacturing cost", "60 day window", "SAFE-T". Works with zero tools. the user pastes the relevant Amazon report rows and supplier invoices.

Decide per SKU whether to remove, liquidate, dispose, or keep aging FBA inventory. Breaks the math: base storage plus the monthly aged-inventory surcharge over the holding horizon vs removal fees vs recoverable resale value. Use when a user asks about aged inventory, aged-inventory surcharge, long-term storage fees, removal orders, liquidation, or what to do with slow movers. Trigger phrases: "aged inventory", "aged-inventory surcharge", "long-term storage", "removal order", "liquidate", "slow movers", "dispose", "old stock". Works with zero tools. the user provides unit cost, age, storage rate, and current price.

Diagnose why an Amazon product gets returned and build a plan to cut the return rate. Clusters returns into five named root causes, quantifies the dollar bleed per return including the Returns Processing Fee where it applies, and fixes each cause at the listing, the product, or the packaging. Use when a user asks about reducing returns, a high return rate, why customers return a product, return reasons, the Returns Processing Fee, or refunds eating profit. Trigger phrases: "reduce returns", "return rate", "why are customers returning", "return reasons", "too many refunds", "cut returns", "Returns Processing Fee", "returns eating margin". Works with zero tools. the user pastes return reasons and reviews.

Mine Amazon reviews for product, listing, and marketing intelligence. Extracts recurring complaints, feature requests, the words customers use, and the reasons they chose the product, then turns them into listing fixes, product improvements, and copy. Use when a user pastes reviews and asks to analyze them, find complaint patterns, mine reviews, understand customer sentiment, pull insights from competitor reviews, or turn reviews into improvements. Trigger phrases: "analyze reviews", "review analysis", "complaint patterns", "what customers say", "mine reviews", "competitor reviews". Works with zero tools. the user pastes the reviews.

Estimate Amazon monthly sales and revenue from a Best Seller Rank, and size a niche or competitor from observable signals. Explains the BSR-to-sales relationship, adjusts by category and price, and returns a sales range with a confidence note. Use when a user asks how many units a product sells, to estimate sales from BSR, size a market or niche, gauge a competitor's volume, or judge demand. Trigger phrases: "sales estimate", "how many units", "estimate from BSR", "best seller rank", "market size", "competitor sales", "monthly sales". Works with zero tools. the user provides BSR, category, and price.

Parses Amazon Search Term Reports (50K+ rows) into 4 actionable buckets: negative exacts, negative phrases, exact-match harvest, and hero scale terms. Produces a Bulk Operations upload-ready file in minutes instead of the eyeball approach that misses 60% of opportunities. Use when a user mentions STR, PPC bulksheet, or search term analysis. Trigger phrases: "search term report", "STR analysis", "PPC bulksheet", "negative keywords bulk upload", "harvest exact match". Works with zero tools.

Build an Amazon seasonal and Q4 plan. Works backward from peak demand dates to set inventory order timing, ad budget ramps, deal calendar, listing refresh, and the post-peak wind-down. Use when a user asks about seasonal planning, Q4 preparation, Prime Day prep, holiday selling, peak season inventory, or timing a seasonal product. Trigger phrases: "seasonal planning", "Q4 plan", "holiday prep", "prime day prep", "peak season", "seasonal product", "black friday". Works with zero tools.