amz-product-photography

name	amz-product-photography
description	Brief and plan Amazon product photography. Builds the photographer brief for the main image and gallery, specifies lighting, angles, props, and styling per shot, and plans the lifestyle and infographic source shots. Use when a user asks about product photography, a photo shoot, photographer brief, lighting setup, studio shots, or how to get photos taken for a listing. Trigger phrases: "product photography", "photo shoot", "photographer brief", "lighting setup", "studio shots", "photograph my product". Works with zero tools. For image strategy and gallery order, pair with amz-listing-images.
metadata	{"author":"Jay GPT Pro","library":"amazon-pro-skills","version":"1.0"}

Product Photography Brief

A photographer shoots what the brief says. A vague brief produces a generic listing that looks like every other listing. This skill turns a product into a precise shot list a photographer can execute without guessing.

When to use this

• A seller is hiring a photographer or a studio and needs a real brief.
• A product shoot produced flat, generic images and needs a re-brief.
• A seller is shooting in-house and needs a setup plan per shot.
• Source photography is needed before infographics and lifestyle images are built.

The framework. The Three Lens Plan

Photography for Amazon is not "take nice photos". It is producing the specific source images the gallery needs, shot through three lenses in order. the clean lens that sells the product, the close lens that proves it, and the world lens that places it with the buyer. Brief each lens and every gallery frame has a source. Pair this with amz-listing-images for the gallery strategy. this skill briefs the camera work for each.

The three lenses:

Lens 1. The clean lens (studio)

The main image and clean product shots. The brief per shot specifies:

• Angle. Front, three-quarter, top-down, or detail. three-quarter usually reads most three-dimensional for the main.
• Lighting. Soft and even for a clean look, or directional to show texture. State it. The main image is bright and even, no harsh shadows.
• Fill. How much of the frame the product occupies. the main fills about 85 percent against pure white.
• Surface and background. White sweep for the main, a styled surface for others.

Lens 2. The close lens (detail and macro)

Close-ups of the quality detail: the stitching, the seal, the material grain, the mechanism. These become the proof callouts. Brief the exact detail and a macro setup.

Lens 3. The world lens (lifestyle)

The product in the real setting, used by the real buyer. Brief: the location, the model who matches the actual target buyer, the action, the mood, the time of day, and the props. A lifestyle shot fails when the model or setting is not the buyer's world.

Step by step

1. Collect inputs. The product, its materials and key details, the target buyer, the top objections, and the planned gallery (from amz-listing-images if available).

2. Build the studio shot list. The main image plus any clean product shots. Specify angle, lighting, fill, and surface for each.

3. Build the detail shot list. Name each quality detail to capture in macro and why it matters to the buyer.

4. Build the lifestyle shot list. Per shot: location, model description, action, mood, props. The model must visibly match the target buyer.

5. Specify the technical baseline. Minimum resolution so the listing supports zoom (long side at least 1600 pixels, ideally 2000-plus), consistent white balance, and the count of frames per shot for selection room.

6. Add the must-avoid list. Per shot, one or two things the photographer must not do. clutter, wrong props, harsh shadow, off-brand color.

7. Run the quality check, then deliver.

Output format

## Photography Brief. [product]

### Studio shots
Shot 1. Main image. angle, lighting, fill, surface, must-avoid
Shot 2. ...

### Detail and macro shots
Shot. [detail] . why it matters . macro setup

### Lifestyle shots
Shot. location, model (matching [buyer]), action, mood, props, must-avoid

### Technical baseline
Resolution, white balance, frames per shot

### Shoot checklist
[ ] every gallery frame has a source shot
[ ] zoom-capable resolution

Worked example

A cast-iron skillet, target buyer a home cook aged 30 to 50.

Studio: main image three-quarter angle, bright even light, skillet filling the frame on white. A top-down clean shot for the gallery.

Detail: macro of the pre-seasoned surface texture, macro of the pour spout, macro of the handle grip. these become the proof callouts.

Lifestyle: a real home kitchen, a cook in their 30s to 40s plating a seared steak from the skillet, warm evening light, minimal props. Must-avoid: a sterile studio kitchen, a model who reads as a teenager, cluttered counters.

Quality check

• Every planned gallery frame has a matching source shot in the brief.
• Each studio shot specifies angle, lighting, fill, and surface.
• The main image brief produces a bright, even, 85-percent-fill, white-background shot.
• Detail shots name the specific quality feature and why it matters.
• Lifestyle shots specify a model who visibly matches the target buyer.
• The resolution baseline supports listing zoom.
• Each shot has a must-avoid line.

Common mistakes

• A vague brief. "Take good photos of the product" produces a generic listing.
• Wrong lifestyle casting. A model or setting that is not the buyer's world.
• Resolution too low for zoom. Images that cannot zoom feel cheap and lose trust.
• No detail shots. Skipping the macro work means no proof callouts for the gallery.
• Shooting before strategy. Photographing without knowing which gallery frame each shot serves. pair with amz-listing-images first.

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