brand-audit

namespace	aiwg
name	brand-audit
platforms	["all"]
description	Project directory path (default current directory)
commandHint	{"argumentHint":"[--audit-scope value] [--project-directory value] [--guidance \"text\"] [--interactive]"}

Brand Audit Command

Conduct comprehensive brand health audit across all marketing touchpoints and materials.

What This Command Does

1. Audits Brand Identity

   • Visual identity consistency
   • Verbal identity alignment
   • Brand guideline compliance

2. Reviews Touchpoints

   • Digital presence
   • Marketing materials
   • Customer communications

3. Provides Recommendations

   • Compliance gaps
   • Brand evolution opportunities
   • Action priorities

Orchestration Flow

Brand Audit Request
        ↓
[Brand Guardian] → Visual Identity Audit
        ↓
[Brand Guardian] → Verbal Identity Audit
        ↓
[Positioning Specialist] → Positioning Review
        ↓
[Quality Controller] → Touchpoint Review
        ↓
[Marketing Analyst] → Brand Metrics
        ↓
[Reporting Specialist] → Audit Report
        ↓
Brand Audit Complete

Agents Involved

Agent	Role	Output
Brand Guardian	Lead audit	Compliance review
Positioning Specialist	Positioning	Positioning analysis
Quality Controller	Quality	Touchpoint review
Marketing Analyst	Metrics	Brand health data
Reporting Specialist	Reporting	Audit report

Audit Areas

Area	Key Checks
Visual	Logo, colors, typography, imagery
Verbal	Voice, tone, messaging, taglines
Digital	Website, social, email, ads
Print	Collateral, signage, packaging
Experience	Customer touchpoints

Output Artifacts

Saved to .aiwg/marketing/brand/audit/:

• brand-audit-report.md - Comprehensive audit
• visual-audit.md - Visual identity review
• verbal-audit.md - Verbal identity review
• touchpoint-matrix.md - All touchpoints
• compliance-scorecard.md - Compliance scores
• gap-analysis.md - Identified gaps
• recommendations.md - Action plan
• brand-health-metrics.md - Brand health data

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "Comprehensive audit before rebrand"
--guidance "Focus on digital touchpoints"
--guidance "Competitive comparison with top 3 competitors"

How Applied:

• Parse guidance for keywords: priority, timeline, audience, focus, constraints
• Adjust agent emphasis and output depth based on stated priorities
• Modify deliverable order based on timeline constraints
• Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

1. What is the scope of the audit?
2. Are there specific touchpoints to prioritize?
3. What triggered this audit?
4. What comparisons should be included?
5. What is the timeline for completion?

Usage Examples

# Full brand audit
/brand-audit --audit-scope full

# Visual identity only
/brand-audit --audit-scope visual

# Specific touchpoints
/brand-audit --audit-scope touchpoints

# With strategic guidance
/brand-audit "Example" --guidance "Your specific context here"

# Interactive mode
/brand-audit "Example" --interactive

Success Criteria

• All brand elements audited
• Touchpoints reviewed
• Compliance scored
• Gaps identified
• Recommendations prioritized
• Action plan created

References

• @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
• @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for verbal identity evaluation
• @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent audit orchestration
• @$AIWG_ROOT/docs/cli-reference.md — CLI reference