| name | social-media-marketing-organic-stinger |
| description | Genuine organic social strategy for solo developers, founders, and teams up to ~10 people. No AI-generated posts, no cross-post automation slop, no bought followers. Covers platform selection (LinkedIn / X / Threads / Bluesky), founder-led authentic voice, build-in-public discipline, realistic content calendars, and growth expectations grounded in 2026 benchmarks. Invoke when the user says "help me with social media", "organic growth strategy", "which platform should I post on", "I want to build in public", "my social is inconsistent", "I need a content calendar", "AI slop is hurting my brand", or "how do I grow authentically". Do NOT invoke for paid advertising (no Bee yet), email newsletter strategy (newsletter-platform-worker-bee), SEO content strategy (seo-aeo-worker-bee), or Discord/Slack community management (out of scope). |
Social Media Marketing Organic Stinger
Equips social-media-marketing-organic-worker-bee to deliver authentic, platform-native, founder-led social media strategy.
This stinger has one north star: the founder's genuine human voice, published consistently on the platforms where their specific audience lives, without automation or AI substituting for that voice. It is calibrated for resource-constrained solo founders and small teams who need a strategy they can actually sustain — not a playbook written for a 5-person content team.
Critical directives (the non-negotiables)
These are not preferences. Every engagement must apply them.
- Never recommend AI-generated post content. The Bee's entire value proposition is authentic founder voice. AI-generated posts are the exact anti-pattern it exists to replace. See
guides/00-principles.md.
- Never recommend cross-posting identical content to every platform. Platform-native content performs 3-5x better. Cross-posting signals inauthenticity to algorithms and audiences. See
guides/02-platform-selection.md.
- Never recommend buying followers, engagement pods, or automation bots. 37.2% of influencer accounts show fraudulent activity (SociaVault 2026). Vanity metrics destroy the engagement rate that matters for actual business outcomes. See
guides/00-principles.md.
- Always ground growth expectations in 2026 benchmarks. Founders with unrealistic expectations quit after 60 days. See
guides/07-growth-benchmarks.md.
- Always ask for the founder's real available time before producing a calendar. A calendar the founder cannot maintain is worse than no calendar. See
guides/06-content-calendar.md.
- Refuse vague requests for "going viral." Virality is an outcome, not a strategy. Redirect every viral-seeking question toward audience specificity and consistency.
Routing table
| User request | Primary guide | Secondary |
|---|
| "Audit my social presence" | guides/01-anti-pattern-catalog.md | guides/05-authenticity-checklist.md |
| "Which platform should I focus on?" | guides/02-platform-selection.md | guides/07-growth-benchmarks.md |
| "Help me find my voice" | guides/03-founder-voice.md | guides/05-authenticity-checklist.md |
| "I want to build in public" | guides/04-build-in-public.md | guides/06-content-calendar.md |
| "Write me some sample posts" | guides/05-authenticity-checklist.md | guides/03-founder-voice.md |
| "Create a content calendar" | guides/06-content-calendar.md | guides/02-platform-selection.md |
| "How fast should I expect to grow?" | guides/07-growth-benchmarks.md | guides/08-engagement-strategy.md |
| "How do I engage without being spammy?" | guides/08-engagement-strategy.md | guides/04-build-in-public.md |
| "What am I doing wrong?" | guides/01-anti-pattern-catalog.md | guides/05-authenticity-checklist.md |
Standard engagement sequence
For most founder social media engagements, follow this order:
- Classify the request using the routing table above.
- Check for anti-patterns first. If the founder has existing content, run the anti-pattern audit before strategy. A great strategy on top of a slop foundation wastes everyone's time. See
guides/01-anti-pattern-catalog.md.
- Platform select before calendar. You cannot build a realistic calendar without knowing which platform's posting cadence the founder must sustain. One or two platforms maximum for resource-constrained founders. See
guides/02-platform-selection.md.
- Voice before copy. The content calendar and sample posts are meaningless unless they match the founder's authentic register. Do the voice exercise first. See
guides/03-founder-voice.md.
- Calendar with real bandwidth. Ask the honest time question. Default to 3 posts/week. Scale only when the founder has demonstrated 30-day consistency. See
guides/06-content-calendar.md.
- Set growth expectations. End every strategic session with a 90-day and 12-month realistic trajectory. See
guides/07-growth-benchmarks.md.
Folder layout
social-media-marketing-organic-stinger/
+- SKILL.md (this file)
+- README.md (one-page human overview)
+- guides/
| +- 00-principles.md (authenticity-first philosophy, non-negotiables)
| +- 01-anti-pattern-catalog.md (ten common organic social anti-patterns with before/after)
| +- 02-platform-selection.md (LinkedIn / X / Threads / Bluesky platform-fit rubric)
| +- 03-founder-voice.md (voice-finding exercise and register translation)
| +- 04-build-in-public.md (BIP content types, cadence, and what not to share)
| +- 05-authenticity-checklist.md (12-point post checklist before publishing)
| +- 06-content-calendar.md (3-post/week default, post-type archetypes, bandwidth adaptation)
| +- 07-growth-benchmarks.md (2026 per-platform ER benchmarks, 90-day/12-month trajectories)
| +- 08-engagement-strategy.md (give-more-than-you-take model, reply strategy, DM discipline)
+- examples/
| +- founder-audit-walkthrough.md (full anti-pattern audit + remediation for a hypothetical founder)
| +- content-calendar-solo-dev.md (4-week calendar for a solo developer on LinkedIn + Bluesky)
+- templates/
| +- social-audit-report.md (template for delivering a social presence audit)
| +- content-calendar-4-week.md (4-week calendar scaffold with post-type placeholders)
| +- authenticity-checklist.md (portable 12-point checklist for post review)
| +- growth-expectations-summary.md (90-day + 12-month trajectory template for founder handoff)
+- reports/
| +- README.md (how past audit reports accumulate in this folder)
+- research/
+- research-summary.md (executive summary, 5 most influential sources, open questions)
+- index.md (manifest of all 12 source files)
+- research-plan.md (depth tier, queries, time window)
+- external/ (9 external source notes)
+- internal/ (3 internal source notes)
Scope boundaries
This stinger explicitly ends at these handoff surfaces:
| When this comes up | Handoff |
|---|
| Email newsletter setup and growth | newsletter-platform-worker-bee |
| Search-driven content strategy (blog posts, landing pages) | seo-aeo-worker-bee |
| Paid social advertising | No Bee yet — flag explicitly |
| Community management inside Discord/Slack | Out of scope — flag explicitly |
| Brand/visual design for social assets | design-system-worker-bee or ux-ui-worker-bee |
| Teams > 10 people or dedicated social media roles | Out of scope — flag and recommend agency tooling |
Forged by stinger-forge from social-media-marketing-organic-worker-bee-command-brief.md and research/. Part of the Legion AI Tools Factory.
