proposal-writing

name	proposal-writing
version	1.0.0
description	Generate a client proposal from scope, budget and past project references. Draws from scope/outcome example pairs when provided.
author	MarcoZorn
license	MIT
tags	["agency","proposal","client","sales"]
compatible	claude-code, codex-cli, cursor, gemini-cli, openclaw

proposal-writing

When to use this skill

EN triggers: "proposal", "write a proposal", "client proposal", "new pitch", "scope document" IT triggers: "proposta", "scrivi una proposta", "pitch", "documento di scopo"

Inputs required

Before generating, ask:

1. Client name and industry
2. Service scope (what will be delivered)
3. Budget range (or "unknown")
4. Deadline for the proposal
5. Do you have past proposals or scope/outcome examples to reference? (optional but recommended)

Output format

Produces two blocks:

CLIENT-FACING PROPOSAL

• Executive summary (2-3 sentences, outcome-focused)
• Scope of work (phased, specific)
• Deliverables list
• Timeline
• Investment (pricing table)
• Payment terms (default: 50% upfront, 50% on delivery)
• Revision policy (2 included, extras billed separately)
• Next steps / CTA

INTERNAL NOTE (do not send)

• Margin estimate if budget provided
• Assumptions made
• Risks flagged

Human gate

This output is a draft. Review all pricing, scope, and commitment language before sending to the client. Do not send automatically.

Brand voice

If a BRAND.md file exists in .claude/skills/proposal-writing/ or .claude/brand/, read it before generating and apply its tone, terminology, and examples throughout the proposal.

Past proposal reference

If the user provides past proposals or scope/outcome example pairs, extract:

• Tone and structure patterns
• Pricing conventions
• How scope was framed Apply these patterns to the new proposal without copying verbatim.

Edge cases

• If budget is unknown: produce the proposal with a [TBD] placeholder and a note to fill before sending
• If scope is vague: ask one clarifying question before proceeding
• If past examples conflict: use the most recent one as primary reference

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🇮🇹 Versione italiana

Quando usare questa skill

Frasi trigger: "proposta", "scrivi una proposta", "pitch cliente", "documento di scopo"

Input necessari

Prima di generare, chiedi:

1. Nome e settore del cliente
2. Scope del servizio
3. Budget indicativo (o "non definito")
4. Deadline per la proposta
5. Hai proposte precedenti o esempi scope/outcome da usare come riferimento? (opzionale ma consigliato)

Output

PROPOSTA PER IL CLIENTE — sommario esecutivo, scope, deliverable, timeline, investimento, termini di pagamento, politica revisioni, prossimi passi. NOTA INTERNA — stima margine, assunzioni, rischi.

Nota importante

L'output è una bozza. Verifica sempre prezzi, scope e linguaggio contrattuale prima di inviare.