mathiaschu

Provides expert-level analysis and diagnosis for Meta Ads campaigns. Use this skill to interpret performance data, identify root causes of issues, and generate actionable recommendations, with a special focus on correctly handling the 'Breakdown Effect'. Use when the user mentions Meta Ads analysis, campaign diagnosis, ad performance, CPA analysis, ROAS analysis, or asks to analyze exported data from Meta Ads Manager.

Provides expert-level analysis and diagnosis for Google Ads campaigns. Use this skill to interpret performance data via GAQL, diagnose Quality Score and Impression Share issues, evaluate Smart Bidding and Performance Max campaigns, and generate actionable recommendations. Use when the user mentions Google Ads analysis, GAQL queries, Quality Score, Impression Share, PMax, Smart Bidding, ROAS, CPA, search terms, negative keywords, or asks to analyze Google Ads data.