| name | audit-attribution-data |
| description | Audit data hygiene, dedup, and UTM/tracking integrity before trusting any funnel or ROI number. Reach for this first on any new dataset. |
Skill: Audit attribution data
Duplicate leads and broken UTMs corrupt every number downstream (§3 #7).
Step 1 — Check dedup
Duplicate-lead rate; above a few percent it corrupts funnel and CAC math (§3 #7).
Step 2 — Check UTM coverage
Untagged or inconsistently-tagged touches that break attribution (§3 #2).
Step 3 — Find orphaned touches
Touch records with no contact/opp linkage.
Step 4 — Gate analysis
Don't trust conversion or ROI reads until hygiene clears (§3 #7).
Output
A data-integrity report gating downstream analysis. Traverse Tree 3 in the decision-trees file.