| name | diagnose-funnel |
| description | Diagnose MQL→SQL→opp→win conversion stage-by-stage — find the leaking stage before adding lead volume. Reach for this on a funnel question. |
Skill: Diagnose funnel
More leads into a leaking funnel wastes spend (§3 #1).
Step 1 — Map the stages
Lead → MQL → SQL → opp → win with conversion + dwell each.
Step 2 — Find the leak
Lowest conversion or longest dwell via marketingops_calc.py funnel (§3 #1).
Step 3 — Localize the cause
Lead quality, routing, qualification, or follow-up behind the leaking stage.
Step 4 — Fix the constraint first
Then add volume — not before (§3 #1).
Output
A stage-by-stage funnel read naming the leaking stage and required-lead volume. Traverse Tree 1 in the decision-trees file.