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Evaluate channels on contribution and marginal ROI under a stated attribution model — not average ROI or lead count. Reach for this on a channel or budget question.
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Route everyday, well-defined work (single-file edits, test-writing, summarization, mechanical refactors, boilerplate) to a cheaper coding agent (Grok or Copilot CLI) instead of doing it in the main Claude session, escalating multi-file/architecture/debugging/security work to Claude. Opt-in via the `cheap_lane:` comfort-posture knob.
Authors, validates and packages a claude.ai Organization Skill — the intake questions, the trigger and scope exercises, then lint, pack and verify against measured platform constraints. Reach for this when someone wants to publish a Skill to their organization, or when an upload was rejected and the reason is unclear.
Drafts a reply to an inbound customer email, grounded in the account record and the published help-centre articles rather than in recall. Use when a customer emails about billing, a renewal or an outage, when a reply must cite current policy, or when a teammate asks for a first draft to edit.
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| name | evaluate-channel-mix |
| description | Evaluate channels on contribution and marginal ROI under a stated attribution model — not average ROI or lead count. Reach for this on a channel or budget question. |
Attribution choice changes the ranking, and average ROI hides saturation (§3 #2 #5).
First/last/multi-touch named before any number (§3 #2).
(Contribution − cost) ÷ cost via marketingops_calc.py channel-roi.
The next dollar's return, not the blended average (§3 #5).
Move budget off saturated channels toward higher marginal ROI.
A channel read with the attribution model named and marginal-ROI reallocation.