size-demand

name	size-demand
description	Back-solve the lead volume a win target requires through each stage conversion. Reach for this on a 'how many leads' question.

Skill: Size demand

A lead target set without the downstream conversion math is a guess (§3 #1).

Step 1 — Set the win target

Target closed-won deals for the period and segment.

Step 2 — Pull stage conversion

Lead→MQL→SQL→opp→win rates from clean trailing data (§3 #7).

Step 3 — Back-solve volume

Required leads = target wins ÷ product of stage rates via marketingops_calc.py funnel.

Step 4 — Check the leak first

If a stage leaks, fix it before scaling volume (§3 #1).

Output

A required-lead model with the leaking stage flagged.