read-cost-per-dollar

name	read-cost-per-dollar
description	Compute cost-to-raise-a-dollar per channel, never blended, so the subsidizing channel is visible. Reach for this on a portfolio/efficiency question.

Skill: Read cost-per-dollar by channel

A blended cost ratio hides which channel subsidizes which.

Step 1 — Compute the ratio per channel

Cost ÷ dollars raised for events, mail, grants, major gifts, digital (§3 #4).

Step 2 — Compare to channel norms

Each channel has a different healthy ratio.

Step 3 — Read the mix

Track the restricted/unrestricted split for sustainability (§3 #6).

Step 4 — Reallocate

Shift effort toward the efficient channels, accounting for capacity.

Output

A channel-by-channel cost ratio, the restricted mix, and a reallocation recommendation.